For small business owners wanting to raise funds, one of the biggest barriers is having the right tools to support their pitch. There are lots of different opinions on what makes a good deck, much of it misguided and rooted in opinion rather than data.
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pitching
Raising money for your small business is a time-consuming endeavour. And you are unlikely to have time or resource to waste on activities that are at best ineffective, at worst actively putting investors off the idea of funding your business.
So you have invested time, money and energy into creating the perfect product that you think can be flying off shelves. Now you have to get your product on the shelves to get your business started. A small business that mainly produces and develops products needs a platform to sell them on. You may consider selling your products online, whether it’s on your own website or other sites such as Etsy or Amazon. However, if you want to opt for the more traditional route, you will need to approach high street retailers to get that satisfaction of seeing your product on a store shelf.
As a small business owner you will always be pitching. From pitching to investors to get funding to pitching at networking events to seek out potential partners, pitching will be an essential part of your role as a small business owner. Therefore, you need to take time to how to perfect your pitch. Not being able to communicate your ideas and plans because you haven’t learnt how to deliver a good pitch can be detrimental.
