Doing business on an international scale has almost become the new norm. Today, it’s not only long-standing conglomerates that travel abroad to make business deals or sell products to other countries. Thanks to the internet, even the smallest businesses are obtaining international clients. Stay on top of this shift by learning a little about business etiquette around the world.
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There’s been a general view over the last few years that email marketing has had its day. Newer digital forms seem to make marketing easier, while the various problems associated with spam filters can make email feel like a lot of effort for not much gain. And it can be that way – but it needn’t be. If used correctly, email marketing is 40% more effective than Facebook and Twitter combined according to McKinsey.
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Criticism is a part of life and you can’t impress and please everyone, especially when it comes to business. You may think your business is perfect but there will always be people who will think the food at your restaurant is too expensive, or your flower shop doesn’t sell enough exotic flowers. It’s human nature to complain, however when it’s about your business then bad reviews, complaints and negative feedback can have a serious effect.
The vast majority of employees in a business will have different aspects of introversion and extroversion, which is often to the benefit of the company. But every organisation will also have individuals who are highly extroverted – the life and soul of every party and the loudest person in the room at any given time. But extroverts are more than just loud people who like to engage with others, they also work very differently to other members of the team.
Communicating with customers, suppliers and partners is essential for any business. So, take the time to ensure you have the right solution for your business at the right price, without any nasty surprises.
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