Over the years, social proof has become one of the most powerful and all-important marketing tactics for all modern companies. Why? Simply put, you can’t hope to maximise conversions through customer acquisition and retention if you don’t earn the trust of the online audience, and if you don’t build an image of a reputable brand. This is achieved by building social proof, which aims to incentivise people to mimic the actions of others – meaning that if one person buys from you and are satisfied with your purchase, others will follow suit because you can be trusted.[continue reading…]
In addition to great product quality and superb customer service, there’s one more factor that is making quite an impact on eCommerce business these days. Online reviews. Apparently, online shoppers increasingly rely on them to make purchasing decisions, so disregarding the importance of managing the online reputation has become a sure-fire way to fail as a business. Well, it hardly comes as a surprise (just remember the last time you searched for reviews) because online testimonials help shoppers to make better decisions.
As a new business, breaking into the market and encouraging people to buy your products can be a daunting task, yet it is your business’s only lifeline to success. How you approach your sales is vital when it comes to making your business a success, but is this the only thing you should be focusing on?
You might have a fantastic business idea that you think can make you an instant success, however it pays to be a little cautious. You need to invest time in making sure that this new incredible idea you have is actually reasonable. Starting a business can be a risky affair, however, if you take the plunge of starting a business without a reality check, then failure may be inevitable.
It should be every businesses priority to get exposure and be easily found online. When you are trying to be easily found online, SEO is key. However, SEO can take a long time, continuous hard work and sometimes can even cost money. Therefore, you will need to also invest time in other methods to make your business easily searchable that will work a little quicker. A great way to make your business have a prominent place on Google is by setting up a ‘Google My Business’ page.