When you start a business, there is so much work that has to be accomplished. Every little detail matters to help make your business as successful and competitive as it should be. One of the crucial details in which you should exert your A-game has to do with your business trademark. In general, your trademark is like your brand name, whether it’s a word, a logo, a slogan or a combination of all these. This trademark is used to distinguish, identify, and set apart your company from others.
The name of a business combined with the business brand make up a company’s identity. Picking the right name for your small business can be challenging because having the perfect name can actually effect your chances of succeeding. You need to find a name that is unique, easy to remember, easy to spell, that represents your business and can actually be trademarked. There are a lot of things to consider, so picking a name for your business can be a daunting process.
When you register a company name, your name is not automatically protected by trade mark law. Similarly, if you have a trademarked brand name, you may not necessarily be able to register the brand as a limited company name. So what are trade marks, and how can you protect your company name?
A trade mark is typically a combination of words and images which distinguishes one brand from another. By registering a trade mark, you can legally protect your trade mark from being used by your competitors.