Migrating to a new eCommerce platform is widely considered to be a costly and time-consuming practice that carries a significant level of risk when not carefully managed. It’s that fear of what could potentially go wrong—like lost sales or taking a hit to organic search rank—that hold merchants back from switching eCommerce platforms.
Unless you’re an expert or very good at using computers, you might have heard the term ‘web hosting’ but not quite understood what it means. However, if you run a website, it’s important that you do. In essence, you can imagine it a bit like this: your website is a book, and in order for anyone to come across it and read it, you’ll need it to be hosted on a shelf. That’s what you can think of your host as – a very high-tech shelf.