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6 Tips for executing a successful international growth strategy

It is always a good idea to go global if your business is already doing well locally. The benefits and opportunities that emerge from going global are endless. Among them is that:

  • There is a chance to find lower production costs overseas.
  • You get access to new markets and customers which increases your revenue.
  • Globalisation also helps you tap in on the latest innovation and technology that exists in the market.
6 Tips for executing a successful international growth strategy

The topmost benefit of going global is you get access to new talent. With so many businesses taking this approach, there are international PEO companies that can help you recruit workers abroad without the need to establish a legal entity. PEO’s also manage your payroll such that you get to focus on the core functions of your business.

However, going international is not easy, it requires you to have a well-thought-out strategy for you to make it out there. Here are 6 tips to help you execute a successful global strategy, as explained by Global PEO.

Partner up with a legal expert

One of the major challenges of going global is the legal implications associated with it. Countries have different legal systems and are likely to have different requirements for foreign businesses to operate within their borders. For this reason, you need to work with partners who have an immense understanding of the labour, tax, and other regulations that may be in the country that you wish to expand your operations to. The best persons to partner with are normally the local experts in the area you want to conquer. These professionals will help you transition to the new market with ease.

Identify your new customers

It would be detrimental if you made all the plans and even globalised your business without identifying who your international customers are. You have to realise that your overseas clients have different needs and requirements that you need to know to cater to them with ease. You need to take note of the different cultures and languages that exist to better understand what your international customer needs. To find out who these customers are, you first need to conduct a thorough market search and optimise your website. These two digital tools will have customers drawn to your business.

Accommodate new culture

When you take time to understand the culture of the country or region that you wish to expand to, it is a sign of respect to the people and communities there. Familiarising yourself with people’s culture will also ease communication with the locals. It is critical to note that values such as endurance, trust, and frugality are viewed differently by people in various countries. Learning such cultural differences will help you present your brand in a manner that is respectful to people. Failure to do this may have your business making losses aboard after spending a fortune setting it up.

Revamp your marketing strategy

When you have access to a larger pool of customers, you have to upgrade your marketing strategy significantly. If your business is small or midsize, you should leverage digital marketing tools such as email marketing, social media, use brand ambassadors, blogs, and most importantly upgrading your website. The content you create for your marketing strategy has to be culture-sensitive and innovative. You should realise that you cannot use the same content that you use for customers in Europe for your Asian clientele because of the varied cultural difference. Understanding what to use gets you one step ahead of executing a successful growth strategy.

Prepare for a full impact transition

Globalisation is not as easy as opening a new store in your home country. The process requires you to prepare well. You should make use of SWOT analysis to determine the impact of your desired plan on your business.

Don’t rush things

Good things are never rushed and the international market is no place for making guesses. You need to take time to execute your strategy carefully lest you fail. For instance, if you are implementing your marketing strategy, you need to perform close monitoring of what works and what does not. Make sure that you are flexible enough to make changes and be ready to accept criticism. Also, while manoeuvring the legal issues abroad, take your time, and adhere to all requirements set by the authorities. You would not want to be dragged to court or asked to pay a hefty penalty for failing to be compliant with a country’s laws.


The international market can either be your blessing or curse. For your business to experience the much-needed growth, you need to understand your target clients, learn their culture, design a cutting edge marketing strategy as well as take your time with the implementation process. They say “Rome wasn’t built in a day.” So, be patient and strategic.

More on global expansion and growing your business.

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