Anthony Main is the founder of an app development company called The Distance. Anthony has had an incredible and inspiring business journey, from dealing with business failure to making his business a success. In his success story, Anthony highlights everything from the lessons learnt from merging with another company to the skills gained from dealing with business disasters.
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business marketing
Smartphones have become a necessity in today’s society, for some they have become an extension of the body. From waking you up in the morning with alarm apps to having a late night scroll through your social media. Small businesses need to take into consideration how much time people spend on their phones, especially shopping via smartphones.
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Market research is the key to understanding your market. Carrying out market research is essential for every business endeavour, from the inception of the business to the expansion of it. Understanding your market in terms of customers and competitors will shape your business. Knowing your customers will allow you to provide the best service. Analysing your competitors will enable you to be better and have a competitive edge over your competitors.
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In our latest edition of success stories, we spoke to Brenden Carr – owner of a family run business. Caztec help deal with domestic and commercial electrical problems. Brenden discusses the changes to marketing yourself as a business owner, over twenty years, to the advantages of running a family business.
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A unique selling proposition, also referred to as a unique selling point, is a marketing concept used to express the difference between your product/service compared to others. Differentiation is one of the most important parts of any business, you must stand out from the crowd and against your competitors. When you have a small business, a USP could be the difference between failure and success. It can help identify you and enable you to actually compete with big brands.
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Millennials are the largest living population, and this group includes anyone born from 1981 to 1997. The generation has been widely misunderstood, and reports show that they are the most difficult demographic to engage. As millennials are such a huge part of society, it’s worth investing time to get to know them as prospective customers and perhaps tailor marketing strategies to suit their needs.
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Saving money whilst running a small business may be difficult, however it may be necessary depending on your financial situation. It will be beneficial for you to regularly do an expenditure analysis and see where your money is being spent, and where you can save. This money saving guide can help you save money for your small business and cut costs where its possible.
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The franchising sector has become one of the most prominent in the business industry and is currently at an all-time high. Therefore, there has never been a better time to start a franchise business. The incredible performance of the sector proves that the franchise model has been crafted for success.
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