Christmas sales are crucial in the success of a business and is the key period of the year that determines the overall profit margin for the year, so it is vital to implement a strong business and marketing plan for the festive season to make sure that your business will continue to grow and thrive into the New Year.
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So you have a great idea and a business plan and you want to grow a successful online business. Not surprising, given that online sales now make up over 17% of all purchases in the UK and there’s no sign of that slowing down.
The power of social media is undeniable, the importance it serves for small businesses cannot be ignored. From building relationships with existing customers and clients to connecting with prospective customers, social media is a force to be reckoned with, especially in terms of reach. Small businesses must invest time in creating, building and growing social media profiles on multiple different platforms, as it is a vital part of success.
