Event marketing is growing in importance for small businesses. The time to jump aboard this marketing trend is now. As an event offers opportunities for prospective customers to interact with a brand, it’s crucial to make sure it’s memorable for all those participating.
In business giving and receiving feedback, and knowing how to make this an effective process, is vital. When it is sincerely delivered, specific and supportive, feedback helps us to identify previously unseen areas for development, to introduce new ideas and to encourage people to embrace challenging goals. Conversely, feedback that is insincere or overly critical can demotivate and disenfranchise, which can damage and even destroy relationships.
More often than not, the idea of starting a business seems way too complex and frightening. Most believe they wouldn’t be able to handle the challenges or have no idea what awaits them. And so, they decide not to pursue an idea or a dream and quit before they even start.
Good leadership is vital regardless of the size of the business, but a medium or large business will at least have enough managerial support to mitigate the damage caused by leadership problems. A small business doesn’t have that kind of buffer. With such a small team, a lack of stable direction can have disastrous consequences.
Anthony Main is the founder of an app development company called The Distance. Anthony has had an incredible and inspiring business journey, from dealing with business failure to making his business a success. In his success story, Anthony highlights everything from the lessons learnt from merging with another company to the skills gained from dealing with business disasters.
As a business owner, wouldn’t it be great if the work you and your employees had to do was as engaging as playing video games? Or binge-watching a Netflix series? Or going on a blowout shopping trip? Imagine if a small business could capture the magic of play and inject it into their work. It would have a profound impact on their bottom line. Enter gamification.
In the past five years, crowdfunding has skyrocketed in popularity as a way to bring innovations to life and has become a great contender to more traditional methods of funding. It has given entrepreneurs access to capital through the people who are most excited about their idea, and want to help it become a reality. This real-time interaction with ‘the crowd’ provides invaluable insights into the market for a given product, and allows entrepreneurs to tweak their products to better fit their customers’ needs. There’s no denying that there are are some major crowdfunding mistakes which can be made, however they can be easily avoided.
It’s no secret that the survival of small business can be challenging for entrepreneurs in the UK — only four in ten businesses survive past the five year mark of running the business. Businesses fail from making continuous mistakes which lead to the collapse of their business, so knowing the causes of business failure is key to eluding those factors and focusing on success. A plan to survive should therefore be accompanied by short and long term goals and objectives to keep you on track.
Virtual teams and telecommuting are now accepted features of corporate life and continue to be on the rise. The benefits are many: flexible working, cost reduction, increased employee motivation, productivity gains, reduced stress and sickness levels. Aided by technology you can connect with team members almost anytime, anywhere. You can join a meeting from your small businesses premises as easily as you can conduct an appraisal conversation from your kitchen table. As remote working is getting increasingly popular, you will need to know how to manage remote workers.