Instagram is a powerful platform for businesses to connect with customers and influencers to create empires. Over the past five years, this platform has evolved to add more features, variability, and complexity.[continue reading…]
Flowers are timeless and have been used for centuries to express emotions. They play a role in all occasions, from expressing sympathy, to celebrating the birth of a new baby or showing love on Valentine’s Day. Flowers being closely related to emotions and occasions is perhaps the reason why the florist industry has been thriving for decades and why the need remains strong. The fresh cut flowers and plant industry is currently worth £2.2 billion in the UK, and to give some perspective that is £0.2 billion more than the music industry in the UK. The florist business industry is huge and comes with the vast opportunity to start a successful company.
Social media can play a huge role in increasing the reach of your brand and business. Businesses of all sizes have taken advantage of what social media can offer, which is the direct connection with consumers worldwide. Social media is a prominent part of today’s society, it is widely used and most people use social media platforms on a daily basis, from tweeting about the latest political turmoil to posting a picture of an aesthetically pleasing hot chocolate on Instagram.
Anyone who is looking to bring extra attention to their website in this day and age has to work hard to promote it especially if you are a business owner.
Pinterest is the hub of inspiration for multiple different things varying from interior décor to cake recipes, and it inspires millions of users on a monthly basis, 175 million active monthly users to be exact. Although Pinterest’s visitor figures may not be as impressive as social media giants such as Facebook, Twitter and Instagram, it still has loyal users, the number of which is continuously increasing. The versatility of ideas and creativity of the social platform is what attracts its millions of users. Whether you need a Pinterest profile as part of your social media strategy will depend on your business, however the potential of the huge reach can really be a game changer for businesses.
Over the last couple of years Instagram has become huge. Boasting 800 million active monthly users, it is the second most popular social media network, after Facebook. Instagram is already heavily utilised by businesses to attract new customers, clients and building connections, so small businesses definitely need to take note of this and get on Instagram as soon as possible to reap the benefits of their huge user base.
Twitter is one of the biggest social media platforms, competing with the likes of Instagram and Facebook. A presence on Twitter is essential for small businesses to have, and utilise, to extend the reach of their business. Twitter currently has 330 million monthly active users, that’s a huge pool of people to reach and share your business story with. From tweeting about current affairs to creating personalised hashtags, Twitter really does have something great to offer small businesses.
Facebook is the biggest social media platform that’s in use today, and it’s growing in many ways. With 2 billion monthly active users, the potential reach for your business could be huge. A Facebook page for your small business will help you be found, as well as allowing you to connect with your customers and clients. What better way to get started on your social media marketing than joining the biggest social media network?