Flowers are timeless and have been used for centuries to express emotions. They play a role in all occasions, from expressing sympathy, to celebrating the birth of a new baby or showing love on Valentine’s Day. Flowers being closely related to emotions and occasions is perhaps the reason why the florist industry has been thriving for decades and why the need remains strong. The fresh cut flowers and plant industry is currently worth £2.2 billion in the UK, and to give some perspective that is £0.2 billion more than the music industry in the UK. The florist business industry is huge and comes with the vast opportunity to start a successful company.
In small business, getting your name out there is often one of the most difficult tasks. With lower margins and fewer employees, marketing strategically is increasingly important to the success of your business. That means utilising social media to its fullest potential, and sometimes in unexpected ways. As a small business owner, you know that Facebook and Instagram are essentials at this point. However, there is another social media channel with engaged users who are receptive to brand discovery: Pinterest.
Pinterest is the hub of inspiration for multiple different things varying from interior décor to cake recipes, and it inspires millions of users on a monthly basis, 175 million active monthly users to be exact. Although Pinterest’s visitor figures may not be as impressive as social media giants such as Facebook, Twitter and Instagram, it still has loyal users, the number of which is continuously increasing. The versatility of ideas and creativity of the social platform is what attracts its millions of users. Whether you need a Pinterest profile as part of your social media strategy will depend on your business, however the potential of the huge reach can really be a game changer for businesses.