I don’t know about you, but I like to know what I am spending my money on, especially if investing in a wrong marketing strategy can put the future of my company at peril. I am also a great admirer of history because I think that the cause of a crisis can always be traced back in time. That’s why I know when my marketing strategy underperforms because I carefully monitor all metrics that can indicate that things aren’t going as planned. Monitoring these metrics gathers information that enables me to make better marketing decisions.
Every small business needs to do some marketing to succeed, and at the foundation of effective marketing is great content. Hence, “content marketing” has become a thing — a really big thing. There are huge benefits of content marketing which still go unnoticed by small businesses.
You may think that the benefits of having, creating and running a blog for your business may not be worth all the effort. However, in the world of Google and online rankings, a blog could really transform your website and business. A blog can allow you to build an image of your business and giving any potential clients a view into what your business is all about. The most important benefit of having a blog is that it increases the traffic to your website which could transform into paying clients.
So you have a great idea and a business plan and you want to grow a successful online business. Not surprising, given that online sales now make up over 17% of all purchases in the UK and there’s no sign of that slowing down.