Though many areas are beginning to ease up on their shelter-at-home directives, it’s still going to take weeks if not months for in-person customer interactions to get back to normal. This is why it’s essential for businesses to pivot their communication strategies to focus on maintaining and forging virtual connections.
Here, RentSpree explains how to stay virtually connected with your customers.
Communicating during COVID-19
It’s no surprise that many people are feeling stressed and overwhelmed by the current climate. For this reason, make sure that you are communicating with empathy and being extra-sensitive to any issues your customers may be having.
It’s always important to think of what you’re communicating within a broader context, but a healthy amount of self-awareness is even more essential these days. Hammering your customers with ads for your new product isn’t going to come off well when many people have bigger worries or may have lost their jobs.
Remember that your customers are people too. Along with this, you’ll also want to make sure that you’re checking in more frequently than usual so that your business doesn’t become “out of sight, out of mind” with the lack of facetime.
If you have the bandwidth, utilising extra little value-adds like discount codes or free samples can go a long way in earning a customer’s loyalty. Even small acts of kindness like this can make someone’s day, and they’ll remember these interactions down the road.
Virtual communication tools
If you haven’t already, now is definitely the time to start investing in virtual communication tools. Not only are these platforms essential for communicating in the COVID era, but they will serve you well in the long run as business shifts online in the grander scheme of things.
Luckily, high-value communication tools don’t have to break the bank. There are plenty of budget options available for video and photo editing software, social media scheduling tools, video conferencing services, and more.
Some of the most popular options include:
- Video Conferencing – Zoom and GoToMeeting
- Photo and Video Camera – Nikon Coolpix P900 and Panasonic LUMIX GH5 4K
- Photo Editing Software – Affinity Photo and Adobe Photoshop
- Social Media Management – Hootsuite and Sprout Social
Take a look at the graphic from RentSpree below to learn more about communicating virtually with customers, along with tips and ideas for creating engaging remote content.