There are many different ways to increase customer loyalty in the logistics industry, with one of the most important methods being through your shipping strategies. Loyalty is essential in every sector to guarantee returning customers and revenue, so you need to do everything in your power to ensure this happens. Poor domestic and international deliveries can lead to all sorts of problems, but having a strong shipping strategy will lead to happy and loyal customers. This can be achieved in three easy ways.
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Though many areas are beginning to ease up on their shelter-at-home directives, it’s still going to take weeks if not months for in-person customer interactions to get back to normal. This is why it’s essential for businesses to pivot their communication strategies to focus on maintaining and forging virtual connections.[continue reading…]
It costs more money for businesses to gain new customers, in comparison to retaining loyal clients. When developing a customer retention plan, you should use some of the following tips. These strategies could keep your clients engaged and coming back for more products and services.[continue reading…]
There are many aspects to consider when setting up your business, and one of the most vital is pricing. In order to not only keep your head above water but also to actually generate profits that enable you to grab new growth and development opportunities as they arise, finding the balance between strategic and competitive pricing is essential.
Customer experience is now emerging as a vital and highly valuable part of digital marketing. In fact, we’d go so far as to say it’s the most important part of digital marketing for businesses today. Not long ago user experience was the talk of the industry, but as technology and capabilities have progressed, the potential of customer experience has risen rapidly.[continue reading…]
The idea of collecting loyalty points and getting rewards continues to be popular with customers. This is demonstrated by the fact that in the UK 77% of the population are members of a loyalty programme of some kind. Nearly half believe that loyalty programmes encourage their brand loyalty.
You have successfully set up your dream restaurant or café and now you want to enjoy the freedom of running your own business while enjoying your passion for food and people. For your business to be a success, it is vital that customers have a great experience and want to return to your venue. Keeping the customers you already have happy is important, as they are the backbone of your business and provide a regular stream of revenue. But you should also consider that the customers you retain will actually help spread the word and attract new customers to your business. According to Harvard Business School: “increasing customer retention rates by 5% increases profits by 25% to 95%.”
When small businesses become stable they should consider looking beyond their border to grow their business. Business growth is incredibly important and the lack of it can leave small businesses stagnant leading to failure. One way to grow a business is by taking it international and catering to customers across the world. It may seem daunting leaving the security of what you know, however, it can be a worthwhile challenge. There are multiple ways in which you can appeal to customers all over the world.
The secret to success in business isn’t getting customers, it’s keeping them. Developing brand loyalty is essential for anyone who wants to succeed. At its core, brand loyalty means that customers are dedicated to using your product for their needs, showing it off to their friends, and sporting your logo on their clothing. If you get brand loyalty, the sky’s the limit and growth is inevitable. How do you get to that point, though? Here are four key parts of what it takes to build brand loyalty, highlighted by Arc & Co.
When you are focusing your efforts on developing a fast growth company from the ground up it can be easy to put great customer service on the back burner. With things like fundraising, partnerships, product launches and finances all demanding attention, it can be a challenge to prioritise customer service.
Emotions can play a vital role in business. From emotional intelligence increasingly becoming a requirement for business leaders to emotional TV adverts. To connect with customers and make a lasting impression, small business owners need to consider using emotions in marketing campaigns. A great example of this is the release of John Lewis Christmas adverts, which is now a national event in the UK. This is because they create content that tugs on the heartstrings of the audience.
Providing the best customer service can almost always be a deciding factor of the success of your business. Building a client base that is loyal can really help your business thrive. Therefore, providing customer service should really be a prominent part of every business’ goals and objectives. Proving a good service means that you can bring the customers back as well as sending them away happy and satisfied.
Many business owners still feel that investing in workplace safety will have a negative impact on productivity and finances. But the truth is, a safe workplace is often a more productive and profitable one! The work environment can have either a negative or positive effect on the quality and quantity of work that employees produce. It can either promote a place that invites employees to want to be there, or it can be a place that they cannot wait to leave at the end of the day.
Storytelling has become an essential part of PR and marketing. It allows businesses and big corporations to connect with their audience and customers on a human level. By telling a story, you are allowing your viewers to experience emotions, which makes you memorable. Over the festive period, a number of huge companies invest in making emotional adverts that tell a story. These have become an annual event, with John Lewis usually leading the way. They are so popular because they play on emotions. If you are making people think and feel something, then you have their attention.
As a business owner, wouldn’t it be great if the work you and your employees had to do was as engaging as playing video games? Or binge-watching a Netflix series? Or going on a blowout shopping trip? Imagine if a small business could capture the magic of play and inject it into their work. It would have a profound impact on their bottom line. Enter gamification.
All business owners look for ways to grow their business quickly. It’s dangerous when you become too comfortable, it means that your business can get stagnant. Always strive for more, challenge yourself and take risks to reap the rewards. Below are seven tips from David Simmons, a financial analyst from Ebroker, to help you grow your business quickly.
Running a small business, it can be easy to become caught up in the day-to-day operations and forget about your future goals. That’s why it’s important to set objectives and milestones from the very beginning, so you can track where your business is going and celebrate how it’s growing!
Venturing into the international marketplace provides you with the opportunity to sell products at a larger scale. You might have been long considering entering into this marketplace, or you may have recently decided that this step can help you to increase the business’s profits. In any case, learning some strategies for succeeding in the international market can boost your chances of success.[continue reading…]
If the current situation has taught us one thing, it’s that businesses can no longer afford not to think online-first. While many large organisations are struggling to weather the storm, small businesses are facing the same problems with the additional challenge of limited resources – both in terms of finances and people.[continue reading…]