There are many different ways to increase customer loyalty in the logistics industry, with one of the most important methods being through your shipping strategies. Loyalty is essential in every sector to guarantee returning customers and revenue, so you need to do everything in your power to ensure this happens. Poor domestic and international deliveries can lead to all sorts of problems, but having a strong shipping strategy will lead to happy and loyal customers. This can be achieved in three easy ways.
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The year 2020 has seen a steep uptick in people working remotely. This is changing how businesses are communicating with customers. Many businesses have moved their communications to the cloud to make employee customer interactions seamless. Still, some businesses fear that having employees work remotely will inhibit their ability to successfully connect with customers.
[continue reading…]Though many areas are beginning to ease up on their shelter-at-home directives, it’s still going to take weeks if not months for in-person customer interactions to get back to normal. This is why it’s essential for businesses to pivot their communication strategies to focus on maintaining and forging virtual connections.
[continue reading…]It costs more money for businesses to gain new customers, in comparison to retaining loyal clients. When developing a customer retention plan, you should use some of the following tips. These strategies could keep your clients engaged and coming back for more products and services.
[continue reading…]There are many aspects to consider when setting up your business, and one of the most vital is pricing. In order to not only keep your head above water but also to actually generate profits that enable you to grab new growth and development opportunities as they arise, finding the balance between strategic and competitive pricing is essential.
Customer experience is now emerging as a vital and highly valuable part of digital marketing. In fact, we’d go so far as to say it’s the most important part of digital marketing for businesses today. Not long ago user experience was the talk of the industry, but as technology and capabilities have progressed, the potential of customer experience has risen rapidly.
[continue reading…]The idea of collecting loyalty points and getting rewards continues to be popular with customers. This is demonstrated by the fact that in the UK 77% of the population are members of a loyalty programme of some kind. Nearly half believe that loyalty programmes encourage their brand loyalty.
You have successfully set up your dream restaurant or café and now you want to enjoy the freedom of running your own business while enjoying your passion for food and people. For your business to be a success, it is vital that customers have a great experience and want to return to your venue. Keeping the customers you already have happy is important, as they are the backbone of your business and provide a regular stream of revenue. But you should also consider that the customers you retain will actually help spread the word and attract new customers to your business. According to Harvard Business School: “increasing customer retention rates by 5% increases profits by 25% to 95%.”
When small businesses become stable they should consider looking beyond their border to grow their business. Business growth is incredibly important and the lack of it can leave small businesses stagnant leading to failure. One way to grow a business is by taking it international and catering to customers across the world. It may seem daunting leaving the security of what you know, however, it can be a worthwhile challenge. There are multiple ways in which you can appeal to customers all over the world.
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The secret to success in business isn’t getting customers, it’s keeping them. Developing brand loyalty is essential for anyone who wants to succeed. At its core, brand loyalty means that customers are dedicated to using your product for their needs, showing it off to their friends, and sporting your logo on their clothing. If you get brand loyalty, the sky’s the limit and growth is inevitable. How do you get to that point, though? Here are four key parts of what it takes to build brand loyalty, highlighted by Arc & Co.
When you are focusing your efforts on developing a fast growth company from the ground up it can be easy to put great customer service on the back burner. With things like fundraising, partnerships, product launches and finances all demanding attention, it can be a challenge to prioritise customer service.
Emotions can play a vital role in business. From emotional intelligence increasingly becoming a requirement for business leaders to emotional TV adverts. To connect with customers and make a lasting impression, small business owners need to consider using emotions in marketing campaigns. A great example of this is the release of John Lewis Christmas adverts, which is now a national event in the UK. This is because they create content that tugs on the heartstrings of the audience.
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Providing the best customer service can almost always be a deciding factor of the success of your business. Building a client base that is loyal can really help your business thrive. Therefore, providing customer service should really be a prominent part of every business’ goals and objectives. Proving a good service means that you can bring the customers back as well as sending them away happy and satisfied.
Branding is the key to success in business. A brand is more than just a logo or colour scheme, it’s how your company markets itself, how people perceive you, and how you present yourself to the world. By investing in branding, you are setting yourself up for growth and expansion in a way that shows off your strengths and communicates what your customers can expect from working with you.
Starting a small business is an exciting, refreshing opportunity and for some it may have even been an idea which was in the making for many years. However, while there are many things that small business owners look forward to, there are also many challenges and pressures that they need to be prepared to deal with.
Especially in today’s competitive marketplace where many businesses have adopted the ‘why you should choose us above anyone else’ approach when targeting customers. This means that most businesses try to highlight the benefits a customer receives when choosing their services, and sometimes even try to exploit gaps in their direct competitors’ services.
[continue reading…]Black Friday has become a highly anticipated period of the year which businesses and customers have suddenly found themselves planning for. On Black Friday most businesses, from those within the clothing industry to the technology industry offer many products and services at a discounted rate or provide limited time special offers. It is an opportunity for businesses to increase sales or even awareness.
[continue reading…]The mobile apps trend is here to stay. If you haven’t heard of this term, get ready. With the increase in the variety of smartphones, the number of available apps also grows. Also, people are spending more time with their devices and decreasing the use of desktop computers and notebooks.
[continue reading…]Many business owners still feel that investing in workplace safety will have a negative impact on productivity and finances. But the truth is, a safe workplace is often a more productive and profitable one! The work environment can have either a negative or positive effect on the quality and quantity of work that employees produce. It can either promote a place that invites employees to want to be there, or it can be a place that they cannot wait to leave at the end of the day.
Storytelling has become an essential part of PR and marketing. It allows businesses and big corporations to connect with their audience and customers on a human level. By telling a story, you are allowing your viewers to experience emotions, which makes you memorable. Over the festive period, a number of huge companies invest in making emotional adverts that tell a story. These have become an annual event, with John Lewis usually leading the way. They are so popular because they play on emotions. If you are making people think and feel something, then you have their attention.
As a business owner, wouldn’t it be great if the work you and your employees had to do was as engaging as playing video games? Or binge-watching a Netflix series? Or going on a blowout shopping trip? Imagine if a small business could capture the magic of play and inject it into their work. It would have a profound impact on their bottom line. Enter gamification.
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