Influencer marketing is no longer just an optional strategy to help you get a few more followers. Over the past few years, it has proven to be an effective way to significantly improve brand awareness.[continue reading…]
There are probably a few people who still doubt the power of social media. Long gone are the days where we’d log on to simply keep in contact with those closest to us; social networks have now developed to a point where we can shop, stream and even report a crime, all without closing an app.
Digital Marketing: simple or complex? Broken down, the principals, the channels and the objectives are pretty straightforward. Designing the right strategy, however, is where things become a little obtuse. All channels need to work in conjunction, and require constant attention, while your tactics need to evolve as your data does. On all channels, knowing and understanding your audience is essential.
Potential customers don’t change that much. It’s common for businesses to overestimate the attraction of novelty and underestimate the power of traditional consumer behaviour. Marketing is not new, but digital marketing has changed the way that we do things.
Growth is one of the key watchwords for any SME. While a state of stasis is preferable to decline and loss, it’s growth that provides the reassurance that you’re making the right decisions. But what do you do if part of your growth strategy includes moving into the markets overseas? How can you give yourself the best possible chance of success?