Participating in seasonal events such as Halloween can help you be festive and have fun, while promoting your business through spooky marketing ideas. Doing something out of the ordinary like dressing up in Halloween costumes will make you noticeable and attract attention and customers. People are more likely to spend on ‘special occasions’ so celebrating Halloween can definitely help you increase those sales.
Often when you read advice online about the best ways to undertake consumer research and where to look for insights, suggestions hinge heavily on paid tools. But if you’re working with a small budget from the get-go, being advised to add several monthly subscriptions to your overheads probably isn’t feasible.
When it comes to promoting your start up sometimes the smallest methods can have the biggest impacts on the success of your business. Most methods don’t require a lot of budget however you should invest some time to make sure you see the maximum benefit. You need to make sure you spend some time understanding your market and industry so you know what will work best for your brand!
Brand equity is the perception that consumers have of a brand. It’s the value of the product from a brand that is generated either through positive or negative perception from the customer. Strong brand equity allows a business to charge a premium price for a product and it still be popular and successful.