Running a business is no small feat, though with the right finances, support, and expertise, most challenges can be overcome. But while small and medium-sized enterprises (SMEs) owners might possess proficiency in their specialist field, how do they secure sufficient cash flow and support to setup a long-term and prosperous business model? These are the biggest challenges businesses faced in 2017 – but technology is making it easier to solve them.
Have you invested heavily in your website only to find that those leads you thought would be flowing in, are simply not coming? You are not alone. Tim Butler, the founder of Innovation Visual gives you 10 of the fastest ways to improve the performance of your website. Small business owners need to make sure that that their website is optimised so take note of these tips to make your website perform better.
When you are trying to expand your small business, money can be tight and yet you know that you need to market your company to help reach your goals. Some small businesses and start-ups spend a fortune on their marketing strategy but when you don’t have that luxury, there are some low budget ideas that could inject some life into your marketing campaigns.
If you have a company website, and are wondering where your first group of visitors will come from, you might consider finding out more about search engine optimisation – and marketing your website to potential clients.