Search Engine Optimisation (SEO) is the method of improving the quality and the quantity of traffic to a website. It’s a marketing strategy which helps a website get better rankings in Google and other search engines such as Bing and Yahoo. However, the main focus is on Google, as it is the most used search engine. The idea is to drive organic traffic to a website as much as possible by providing Google with the most relevant content. SEO in the most basic terms, is creating a site and content which will help Google rank it highly, allowing relevant people to find the content and the website.
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The more links your website gets from reputable sources, the higher it ranks on search engines like Google. Backlinks, inner links, external links, and link building all pertain to the process of having third-party websites link back to your site. In this article, we’ll show you how to earn these backlinks without the need to spend money like you would on PPC marketing.
[continue reading…]When it comes to the world of SEO, a lot of people are aware of its importance but, frankly, have no idea where to start. This is a peculiar problem that is really not that hard to solve. The field of SEO is quite complex but before you can delve into these subtleties, you need to master all the basics.
[continue reading…]Planning and implementing an SEO campaign can seem like a challenging undertaking. Fortunately, with the right tools and advice from SEO experts, your website can reach the top of Google’s search results pages.
[continue reading…]To succeed in today’s market, a business needs a strong online presence in order to develop and grow. Gone are the days where yellow pages were everything and paying to get yourself listed on the front page meant you’re already ahead of your competition. Nowadays, you can get overtaken by a business that invested half of what you did in marketing, simply because they’ve got better SEO practices.
[continue reading…]A study has shown that many talented professionals are using search engines such as Google to look for work. This means that you can use SEO to attract the best talent available. As a result, you may be able to reduce the time, effort and costs involved in acquiring the top talent.
[continue reading…]Online use and shopping are getting increasingly popular, with consumers flocking to the internet rather than the high street. As the popularity of online shopping grows, businesses need to get online. You can either create an e-commerce website to be an addition to your existing business, helping to increase revenue, or you can start an online business from scratch. We have created this guide for those looking to start an online business in the UK.
[continue reading…]Most people think that the whole point of SEO is that it makes your business more visible to customers. However, SEO can also help your visibility to other businesses. It can help you increase your customer base, yes, but it can also help you to improve your business relationships.
Nowadays, any person without an IT background, any coding or designing skills can create a website. No wonder so many people decide to start personal sites, create online portfolios and CVs, launch wedding websites, web stores, and implement their business ideas online. The great share of web resources is devoted to infotainment. If you’ve been dreaming about starting your own media, you’ve got pretty good chances to do it successfully.
Digital Marketing: simple or complex? Broken down, the principals, the channels and the objectives are pretty straightforward. Designing the right strategy, however, is where things become a little obtuse. All channels need to work in conjunction, and require constant attention, while your tactics need to evolve as your data does. On all channels, knowing and understanding your audience is essential.
Every eCommerce brand has a goal to increase traffic and grow revenue. It can be incredibly frustrating when the campaigns you painstakingly develop start pushing more leads to your eCommerce store but fail to generate the expected sales.
It’s 2019 and businesses are starting to see the importance of artificial intelligence (AI). Even though the number of businesses that use AI still sits at a disappointing 16%, it is expected to triple by the end of 2019.
Online businesses are everywhere and search engines are a significant source of traffic for most of their websites. If you are running a small online business, then being ranked on Google should be your priority. Therefore, it’s recommended you opt for the right SEO plugins and tools for making sure that the search engine optimisation of your WordPress site is in order.
For those who don’t know, mobile optimisation is the process of designing and adapting any website online to ensure that it works well on the mobile platform. There are a lot of different things that you can do to ensure that your website is fully mobile optimised, enabling the user to have the same experience as your online shop as the desktop user.
Affiliate marketing in the UK is growing every year. In fact, in 2017 the sector topped £550 million and it is expected to get even bigger by the end of 2018 and beyond. This is great news for both affiliates and businesses alike. Small business owners in the UK are being boosted by this rise in affiliate marketing. It means that small and medium-sized businesses can set up an affiliate program and make sales without the big marketing budget – all it takes in return is a commission to the affiliate for their efforts.
Every small business needs to do some marketing to succeed, and at the foundation of effective marketing is great content. Hence, “content marketing” has become a thing — a really big thing. There are huge benefits of content marketing which still go unnoticed by small businesses.
You may think that the benefits of having, creating and running a blog for your business may not be worth all the effort. However, in the world of Google and online rankings, a blog could really transform your website and business. A blog can allow you to build an image of your business and giving any potential clients a view into what your business is all about. The most important benefit of having a blog is that it increases the traffic to your website which could transform into paying clients.
It should be every businesses priority to get exposure and be easily found online. When you are trying to be easily found online, SEO is key. However, SEO can take a long time, continuous hard work and sometimes can even cost money. Therefore, you will need to also invest time in other methods to make your business easily searchable that will work a little quicker. A great way to make your business have a prominent place on Google is by setting up a ‘Google My Business’ page.
When it comes to your eCommerce business, there is always work to be done. New technologies and trends are constantly changing how consumers shop, which means that we need to change with them or risk getting left in the dust by our competitors.
Does your business have more than one physical location? We understand that as an SME, it can be difficult to decide the best way to approach local SEO. You want your local branches to have a competitive online presence, but you don’t know where to start.
