This advice is based very much on experience. Only two years ago, I was about to close my digital agency. I had been forced to let six staff go and it was down to just me and one other.
USP
You might have a fantastic business idea that you think can make you an instant success, however it pays to be a little cautious. You need to invest time in making sure that this new incredible idea you have is actually reasonable. Starting a business can be a risky affair, however, if you take the plunge of starting a business without a reality check, then failure may be inevitable.
‘Health foods and health drinks are growth markets. And if you’re dreaming, like I did, of starting your own health food or beverage brand, then I’d like to share with you what I learnt when launching INIU’, says the founder of the health food brand INIU.
If you need some marketing inspiration, there’s no better role model than Apple. The marketing geniuses at Apple know that the secret to super-effective ads lies first and foremost in their simplicity.
Opening a restaurant may be a dream – but far too many of them don’t survive long enough to make the dream a reality. According to The Guardian, the number of restaurants closing is up by 20% in 2017. The news is full of ‘restaurant chains in trouble’ stories. However, alongside the demise of the chain, we are seeing the rise of the independent; and the success of Stem + Glory is certainly a testament to that.
Stand out from the crowd and bring something new and unique to the market is something that is essential for start-ups do. Making something different whether it is a product or the way you deliver a service will help you outshine and stand against your competitors. Small businesses have corporate giants as well as independent small businesses as competitors, therefore they have to work extra hard at being memorable and different. [continue reading…]
Brand equity is the perception that consumers have of a brand. It’s the value of the product from a brand that is generated either through positive or negative perception from the customer. Strong brand equity allows a business to charge a premium price for a product and it still be popular and successful.
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Market research is the key to understanding your market. Carrying out market research is essential for every business endeavour, from the inception of the business to the expansion of it. Understanding your market in terms of customers and competitors will shape your business. Knowing your customers will allow you to provide the best service. Analysing your competitors will enable you to be better and have a competitive edge over your competitors.
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A unique selling proposition, also referred to as a unique selling point, is a marketing concept used to express the difference between your product/service compared to others. Differentiation is one of the most important parts of any business, you must stand out from the crowd and against your competitors. When you have a small business, a USP could be the difference between failure and success. It can help identify you and enable you to actually compete with big brands.
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