Every SMB must make an extra effort when it comes to competing in the online market. The main reason is that the market itself is oversaturated with large companies with large budgets, which makes the competition fiercer than ever.
Fortunately for small businesses, effective marketing can easily level the field, especially when it comes to content marketing. However, providing the audience with valuable content isn’t as easy as it used to be. Nowadays, you have to enrich your content with powerful and stunning visuals to truly engage your consumers. Strong visual content like the infographics, for instance, can tell a great story by combining both text and visual elements.
Still, not every SMB can create such infographics on their own, which is why there are companies such as Infostarters that can aid them in every way regarding both production and publication of infographics. With that in mind, here are a few ways small businesses can take advantage of infographics as told by Infostarters.
Follow the science
Humans are primarily visual beings. Although textual content can be more detailed in terms of information, visuals, such as images helps us retain information much more efficiently. That said, we can only retain about 10% to 20% of the information we’ve read but when text is combined with images we can retain around 65% of the information.
Furthermore, humans are able to decode visual information 60,000 times faster than textual information. In addition, 93% of our communication is non-verbal. Therefore, when you follow the science, you come to realise that infographics are better suited for messaging your audience than other means you have at your disposal.
The fact of the matter is that infographics are a perfect combination of textual information provided through stunning images. That’s why SMBs should focus on infographics that will be the tip of the spear in their content marketing efforts. The main advantage here is that you can promote everything from your business to your products or services by using infographics.
Use them to drive engagement
Ensuring your audience’s engagement is one of the paths to success. Infographics can aid you on this path in more ways than one. For example, you can use infographics to help your customers understand your products and services, thus making them more engaged. People are 323% better at following instructions when visuals are involved.
Moreover, infographics you publish over various marketing channels, such as social media, email, blog and others, will generate more engagement due to the fact that you’re combining information and images. Just by relying on visuals in your content, your SMB is able to capture the attention of 67% of your target audience.
For instance, by focusing on visual content marketing on Facebook alone can improve audience engagement by 65% in just one month. Moreover, great visual content on Twitter generates an 18% higher click-through rate, 89% more favourites and around 150% increase in retweets.
Repurpose old content
Another way SMBs can take advantage of infographics is to repurpose old content and turn it into great visual content. If you have old articles lying around, you can give them a new look and make the best of content you haven’t used yet.
The same can be applied for the content you did use before. Repurposing content and changing its format can still benefit your business. This is especially true when it comes to SEO (Search Engine Optimisation).
The fact of the matter is that content is among the top-ranking factors for search engines and infographics are an essential part of any content marketing strategy. That said, by repurposing old content and turning it into great infographics, your SMB can boost its visibility, credibility and exposure in the online market.
Other than that, infographics are an excellent linkable asset, which means you can include relevant backlinks, create an SEO-friendly URL and optimise your infographics to help your SMB rank higher on search engines, such as Google.
Use them to tell a story
Infographics can be a great advantage in storytelling. Portraying to the audience the journey of how your SMB came to be or presenting your brand to them in an interesting way can all be achieved through infographics.
The fact of the matter is that infographics are memorable and your audience will certainly be interested in them. Moreover, infographics are a cheaper way to communicate your messages because you can use one template across multiple media channels and they’ll be well-received on every channel.
Since small businesses have to communicate with their audience frequently to remain both competitive and relevant, infographics are, therefore, an ideal medium because they can fit well in every approach.
Another advantage of storytelling through infographics is that you can easily establish your SMB as an industry expert by showcasing your knowledge by combining visuals and information in a single format.
Infographics are a crucial element in content marketing for SMBs. Succeeding in such a dynamic environment like the online market today, oftentimes comes down to wisely using great content to reach and engage your target audience.