Having a digital marketing campaign that does not use a stable strategy for SEO is similar to driving on an unfamiliar road without using a roadmap. The chances of success become slim as you are not able to find a way. SEO is a tool that can be used to let the customers find you on the internet. The continuous changes in the Google search algorithms and the cut-throat competition in the market makes it necessary to improve your SEO techniques constantly. You are constantly required to adapt to the movement of these algorithms.[continue reading…]
You can commence the striking off procedure for a limited company providing certain conditions are met, and the company has not traded for the past three months.
Scope creep is a silent killer for many projects as we don’t typically catch these issues until it’s too late. This phenomenon happens when your project’s scope grows beyond what you originally anticipated. A high scope happens when a client has too many edit rounds, your team spends too long on a project or even when your boss’ standards are way too high.[continue reading…]
Readers questions: I’m in my first year of running my limited company, and I am the Director and only employee. I haven’t paid myself any salary in this tax year yet, because I earnt a salary in this tax year before I set up my business. My Limited Company will reach it’s one year anniversary in mid-May 2020. My question is, is it tax efficient to pay myself £8632 next financial year, and before mid-May when my Limited Company reaches its 1st anniversary, to minimise corporation tax payment?[continue reading…]
Influencer marketing is no longer just an optional strategy to help you get a few more followers. Over the past few years, it has proven to be an effective way to significantly improve brand awareness.[continue reading…]
If you set up a limited company, you are not legally required to appoint an accountant, although there are multiple benefits of doing so. In this article, we discuss if appointing a limited company accountant to look after your affairs a statutory requirement, or if can you take care of your accounting duties yourself?
According to UK Finance, small- and medium-sized enterprises (SMEs) borrowed £28 billion from lenders in 2018, the latest year for which data is available. That took total outstanding loans to SMEs to £100 billion by the end of 2018.[continue reading…]
Due to its ability to create a connection with the audience, television marketing is quite effective, even in a world that seems to be dominated by digital marketing. Since television marketing tends to be more expensive than other types of marketing, though, it’s important to do it effectively. With the right strategies in place before, during, and after your marketing campaign, your company will be well on its way toward exceptional success.[continue reading…]
There are several great reasons why every business should strive to operate sustainably. Firstly, it’s mostly a money-saver. Using sustainable resources and processes might take some upfront investment, but it reduces your costs in the long run. Secondly, it’s great for PR. There’s an excellent chance that your target audience will think better of you if you go green.[continue reading…]
We live in a digital era. The era in which remote work is no longer a growing trend but a part of our everyday lives. Being able to work from home or any place in the world has allowed people to finally fulfil their dreams of becoming small business owners. If you are one of those people that thinks launching a business isn’t difficult, then think again. Building a business from scratch and running a remote team takes enormous effort.[continue reading…]
If your business isn’t doing everything it can to stay as competitive as possible, someone else will come in to fill the gap. Managing a business is about delegating responsibility, but it’s also about paying attention to the details. And following a few sensible strategies can give your business the edge it needs to minimise the bottom line.[continue reading…]
Cash is not always one of the key strengths of a startup business. Startups key strength is usually the idea, motivation, energy and determination to make it happen. One of the golden rules of a successful business is “increase the cash inflows and decrease the cash outflows”.[continue reading…]
The full impact of the pandemic has been felt across all sectors and industries, and it’s well known that SMEs are among the hit hardest by lockdown measures across the world. The need for increased investment has grown, and many businesses are turning to novel technological solutions to offset the worst of the disruption caused by Covid-19 – especially as new lockdowns are increasingly likely to be reintroduced. But while technology can certainly help it requires careful analysis and smart decision making to ensure it adds genuine business value and has a lasting effect.[continue reading…]
If you’re a shareholder in a business it’s crucial to consider what would happen to both yourself and the company if you died or left the business through a serious illness.[continue reading…]
It’s important to be aware of all the 2021 tax dates and deadlines, especially those that will affect your small business. Some of the tax deadlines such as the self-assessment and VAT tax return take a considerable amount of preparation and time beforehand. So make sure you take note of all the dates that are relevant to you and your small business in order to get prepared.
Readers’ Question: I’ve just completed a job for my first client and I need to invoice them but I don’t know where to start. How do I write an invoice and what should I include?
The alternative to setting up a limited company is to become a sole trader or a member of a partnership, for example, if you decide to trade a sole trader you will essentially be classed as ‘self-employed’. In this guide on how to register as a sole trader, you will be made aware of all the relevant taxes, optional taxes you can register for and how to actuallly set up as a sole trader/ sel-employed.
If you decide to become self-employed, either on your own (as a sole trader), or with other people (as a partnership), you will be responsible for working out and paying your tax liabilities to HMRC.
Death in Service Cover, also known as Group Life Insurance, is a company Life Insurance policy covering multiple employees that have owned and paid for by your business.[continue reading…]
The mobile apps trend is here to stay. If you haven’t heard of this term, get ready. With the increase in the variety of smartphones, the number of available apps also grows. Also, people are spending more time with their devices and decreasing the use of desktop computers and notebooks.[continue reading…]