Whether you’re starting your business from scratch, or your established company is experiencing rapid growth, maintaining control of your finances and your business expenses isn’t easy. It’s a difficult balance that requires careful consideration and a regular cull or overhaul of your biggest costs. It’s also important that any cuts you do make, don’t have a detrimental impact on your services.[continue reading…]
A strong direct marketing strategy can often be found at the forefront of business-to-business marketing campaigns, helping companies to advertise their services toward their predefined audience and get ahead of their competitors through the use of popular mediums like email and telemarketing. However, with marketing techniques developing and becoming more advanced over the years, is direct marketing still the best way for B2B companies to advertise their services to their customer base?[continue reading…]
According to data from Euromonitor International, 2019 was the first year that more than 50% of the world’s population was connected to the Internet. People are likely to stay connected throughout 2020 and beyond as more consumers are using the Internet for the first time because of affordable online access and mobile phones.[continue reading…]
Customer experience is now emerging as a vital and highly valuable part of digital marketing. In fact, we’d go so far as to say it’s the most important part of digital marketing for businesses today. Not long ago user experience was the talk of the industry, but as technology and capabilities have progressed, the potential of customer experience has risen rapidly.[continue reading…]
Let’s face it. Small businesses don’t have big budgets to work with (unless you’re lucky enough to secure an angel investor – keep those fingers crossed!). For the rest of us, we need to find ways of streamlining business processes and promoting growth with limited capital. The good news is, these days it’s completely possible to grow your business on a limited budget. How? Harnessing the power of technology.
There’s no denying that running a restaurant is no small feat. In actuality, it can be a colossal endeavour that, if tackled lightly, won’t yield the desired returns. After all, not only is the industry rife with competition, but it can be more than just a little challenging for a dining establishment to maintain a consistently high level of productivity without spending more than it needs.
People can only buy your goods and services if they actually know about them in the first place. This means that it’s important to get the word out about who you are and what you do. Search engine optimisation is all very well and it certainly has its uses, but brand awareness is even better.
Digital Marketing: simple or complex? Broken down, the principals, the channels and the objectives are pretty straightforward. Designing the right strategy, however, is where things become a little obtuse. All channels need to work in conjunction, and require constant attention, while your tactics need to evolve as your data does. On all channels, knowing and understanding your audience is essential.
Nobody starts a business today without having a proper digital marketing strategy in place. This is because digital marketing now needs to be at the centre of any marketing strategy for all businesses, whatever the size. If you are in the initial stages of starting a business you probably have a tight budget and a small group of employees. You therefore need a proper plan in order for your startup to grow as fast as it should.
Every small business needs to do some marketing to succeed, and at the foundation of effective marketing is great content. Hence, “content marketing” has become a thing — a really big thing. There are huge benefits of content marketing which still go unnoticed by small businesses.