To succeed in today’s market, a business needs a strong online presence in order to develop and grow. Gone are the days where yellow pages were everything and paying to get yourself listed on the front page meant you’re already ahead of your competition. Nowadays, you can get overtaken by a business that invested half of what you did in marketing, simply because they’ve got better SEO practices.[continue reading…]
Digital Marketing: simple or complex? Broken down, the principals, the channels and the objectives are pretty straightforward. Designing the right strategy, however, is where things become a little obtuse. All channels need to work in conjunction, and require constant attention, while your tactics need to evolve as your data does. On all channels, knowing and understanding your audience is essential.
PPC, or Pay-Per-Click, is an extremely valuable advertising technique that is especially cost-effective and streamlined making it most useful for small businesses. As a small business owner, you are, naturally, always searching for ways to cut back on costs whilst remaining highly competitive. Being able to guarantee a sort of success with your advertising campaign can be one way to do just that.
Every eCommerce brand has a goal to increase traffic and grow revenue. It can be incredibly frustrating when the campaigns you painstakingly develop start pushing more leads to your eCommerce store but fail to generate the expected sales.
Affiliate marketing in the UK is growing every year. In fact, in 2017 the sector topped £550 million and it is expected to get even bigger by the end of 2018 and beyond. This is great news for both affiliates and businesses alike. Small business owners in the UK are being boosted by this rise in affiliate marketing. It means that small and medium-sized businesses can set up an affiliate program and make sales without the big marketing budget – all it takes in return is a commission to the affiliate for their efforts.
The late payment culture in the UK has been plaguing the livelihood of small businesses and causing severe financial strains. The federation of small business (FSB) is urging for more effective policies from the Prompt Payment Code (PPC) which has failed small businesses in the past. The demise of Carillion has effected thousands of people and many businesses that it owed money to.