There are several great reasons why every business should strive to operate sustainably. Firstly, it’s mostly a money-saver. Using sustainable resources and processes might take some upfront investment, but it reduces your costs in the long run. Secondly, it’s great for PR. There’s an excellent chance that your target audience will think better of you if you go green.
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Do you remember the time when our main worry was the dreaded B word? Deal or no deal? Then everything changed as Covid-19 challenged us in a dramatic way. Over the last few weeks, many small businesses have been taking on the challenge: making provision for team members working from home; analysing the various forms of government help and evaluating how best it can be applied in our individual organisations; projecting the immediate and the longer-term financial impacts. Simultaneously, we’ve had new plates to spin at home as we home school or do online shopping for elderly relatives etc.
[continue reading…]The Women in Tech Employer Awards 2020 have been launched by the team at WomenInTech.co.uk. They are looking for dedicated employers who are helping to narrow the gender gap in the tech sector. These awards will aim to put a spotlight on those businesses and employers who are doing right by women in tech and encouraging them to thrive.
[continue reading…]In addition to great product quality and superb customer service, there’s one more factor that is making quite an impact on eCommerce business these days. Online reviews. Apparently, online shoppers increasingly rely on them to make purchasing decisions, so disregarding the importance of managing the online reputation has become a sure-fire way to fail as a business. Well, it hardly comes as a surprise (just remember the last time you searched for reviews) because online testimonials help shoppers to make better decisions.
Storytelling has become an essential part of PR and marketing. It allows businesses and big corporations to connect with their audience and customers on a human level. By telling a story, you are allowing your viewers to experience emotions, which makes you memorable. Over the festive period, a number of huge companies invest in making emotional adverts that tell a story. These have become an annual event, with John Lewis usually leading the way. They are so popular because they play on emotions. If you are making people think and feel something, then you have their attention.
A business needs to increase its customers in order to grow. One of the most obvious ways to do this is through advertising. But advertising comes at a cost and doesn’t always guarantee results. With that risk in mind, is there such a thing as free advertising and can you use it to grow your business?
Your website may be the best tool you have to improve your public relations and boost your image. However, in order for your site to be effective, you first have to learn what elements make for a great site, and how users will be affected by your web design decisions. Here are some ideas from Webs Union to get you thinking about your site in terms of PR.
If you enjoy photography and have a good eye for architectural details, you may be a good candidate to start your own business as a real estate photographer. Photography has never been more important to selling real estate than it is today. High-quality images on websites, apps, and virtual tours are the primary way that people decide which houses to include in their search.
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With the average UK start-up spending over £22,000 in its first year, finding ways to reduce costs early on can be the difference between survival and going under. Here are some tips on how you can reduce your start-up costs.
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Essentially equity crowdfunding is the process through which a large number of people provide money to a business in return for shares in the company. It might not be the easiest way to raise funds, but if done right, it can bring you a lot more than just cash.
Publicity is great for small businesses to expand their reach and a press release is a great publicity tool to use. Many businesses won’t consider writing and sending a press release but it can really help you reach new audiences. You need to know how to make your press release attractive to journalists and bloggers to really get the most out of this publicity tool. You need to write a press release for your small business and this article will highlight the main benefits.
Getting free publicity for your small business is great. It means exposure for your small business and that can really help you expand your reach. There are multiple ways in which you can get free publicity for your business, which will ultimately help you get noticed. When running a small business, it may be difficult on focusing on exposure when your main concern is running the business itself. However, once you are in a comfortable state, it’s time to invest time in expanding and getting noticed.
