Millennials are the largest living population, and this group includes anyone born from 1981 to 1997. The generation has been widely misunderstood, and reports show that they are the most difficult demographic to engage. As millennials are such a huge part of society, it’s worth investing time to get to know them as prospective customers and perhaps tailor marketing strategies to suit their needs.
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social media
Rapid advances in web technology over the past decade have made it easier than ever for small companies to compete on a more level playing field with their larger competitors. Here, we look at some of the cost-effective things you can put in place to make your small enterprise look like a larger business.
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LinkedIn is easily the largest professional network in the world, with over 300m members. By summer 2014, over 16 million accounts had been registered in the UK alone. So, what are the benefits of using this social media platform for business owners?
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As the number of news stories reporting the posting of ‘unfortunate’ messages on Twitter and Facebook increases all the time, a solicitor has urged companies to be careful when using social media, to avoid reputational damage to their own businesses – or to their clients.
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With a new report suggesting that most small companies believe that social media is too time consuming to fully embrace, would your limited company benefit from investing time in social networking?
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