It’s no secret that the survival of small business can be challenging for entrepreneurs in the UK — only four in ten businesses survive past the five year mark of running the business. Businesses fail from making continuous mistakes which lead to the collapse of their business, so knowing the causes of business failure is key to eluding those factors and focusing on success. A plan to survive should therefore be accompanied by short and long term goals and objectives to keep you on track.
social media
It may seem a bit obvious, but targeted marketing is vital to ensuring that every pound you reserve for marketing is well-spent. Being able to identify exactly who is likely to buy your product, will help you to attract them. But it can be difficult for small businesses to effectively determine their target market.
Pinterest is the hub of inspiration for multiple different things varying from interior décor to cake recipes, and it inspires millions of users on a monthly basis, 175 million active monthly users to be exact. Although Pinterest’s visitor figures may not be as impressive as social media giants such as Facebook, Twitter and Instagram, it still has loyal users, the number of which is continuously increasing. The versatility of ideas and creativity of the social platform is what attracts its millions of users. Whether you need a Pinterest profile as part of your social media strategy will depend on your business, however the potential of the huge reach can really be a game changer for businesses.
Getting free publicity for your small business is great. It means exposure for your small business and that can really help you expand your reach. There are multiple ways in which you can get free publicity for your business, which will ultimately help you get noticed. When running a small business, it may be difficult on focusing on exposure when your main concern is running the business itself. However, once you are in a comfortable state, it’s time to invest time in expanding and getting noticed.
The power of social media is undeniable, the importance it serves for small businesses cannot be ignored. From building relationships with existing customers and clients to connecting with prospective customers, social media is a force to be reckoned with, especially in terms of reach. Small businesses must invest time in creating, building and growing social media profiles on multiple different platforms, as it is a vital part of success.
Starting a cleaning business could be the business idea that could make you an entrepreneurial success. A cleaning business can be set up with fairly low startup costs and it is usually pretty simple and easy to set up. Therefore, you could have your business up and running in a matter of days. The cleaning business industry in the UK is worth around £10 billion and employs approximately 82,000 people. Although, cleaning market may be crowded, you can definitely make a success of it with a unique idea.
When you think of New Year’s resolutions, you probably think of failed attempts at getting fit or travelling more. However, New Year’s resolutions can actually be useful and you can even set some that you can achieve. The whole idea of a New Year’s resolution is to make a change that will have a positive impact on you and your business, so why not take the opportunity to do so.
Providing the best customer service can almost always be a deciding factor of the success of your business. Building a client base that is loyal can really help your business thrive. Therefore, providing customer service should really be a prominent part of every business’ goals and objectives. Proving a good service means that you can bring the customers back as well as sending them away happy and satisfied.
Setting up a business venture is an exciting time. Armed with a solid business plan and the drive and determination to succeed, it’s time to see your ideas finally take shape. Whether your business is a local retail outlet, a graphic design consultancy or a mobile hairdresser, there’s a lot to think about and your start-up budget will be stretched every which way to get ready for launch.
Over the last couple of years Instagram has become huge. Boasting 800 million active monthly users, it is the second most popular social media network, after Facebook. Instagram is already heavily utilised by businesses to attract new customers, clients and building connections, so small businesses definitely need to take note of this and get on Instagram as soon as possible to reap the benefits of their huge user base.
Facebook is the biggest social media platform that’s in use today, and it’s growing in many ways. With 2 billion monthly active users, the potential reach for your business could be huge. A Facebook page for your small business will help you be found, as well as allowing you to connect with your customers and clients. What better way to get started on your social media marketing than joining the biggest social media network?
Once you have successfully started up your business, you will need to focus on actually running it. Although getting started and setting up is the initial big challenge you have to face and overcome, after getting into a routine of running your business, you will need to make sure that you are progressing and moving forwards and upwards rather than being stuck in a stagnant state.
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Starting a day care nursery can be a rewarding experience as you are able to influence and teach young children at a very early point of their lives. And there will always be a requirement for child care, so if you do it in the right way you can create a profitable business from it. From targeting busy professionals who are not able to look after their children during the day, to parents who want to push the development of their children, there will always be clients to attract.
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Running and owning a spa business can be a really rewarding job as it allows you to help your clients relax. The main purpose of a spa is to provide services and treatments that allow the clients to completely unwind and relax, which enables them to look after their mental health and wellbeing, as well as their body. You should really consider starting a spa business if you are a fully trained beauty therapist with experience, as well as having entrepreneurial skills.
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Being a vegan means that you only eat plant based food. It’s a lifestyle that people choose to be healthier, as well as being environmentally and animal friendly. Some of the major cities around the world are fully embracing veganism and these include LA, Berlin and New York. The vegan business is booming in those cities, and London is following suit.
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When it comes to promoting your start up sometimes the smallest methods can have the biggest impacts on the success of your business. Most methods don’t require a lot of budget however you should invest some time to make sure you see the maximum benefit. You need to make sure you spend some time understanding your market and industry so you know what will work best for your brand!
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When you are trying to expand your small business, money can be tight and yet you know that you need to market your company to help reach your goals. Some small businesses and start-ups spend a fortune on their marketing strategy but when you don’t have that luxury, there are some low budget ideas that could inject some life into your marketing campaigns.
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Starting up can be a very expensive endeavour and you need to keep costs low so you don’t overspend. This will decide the survival of your business so ensuring that you are cutting costs where possible and just keeping costs low in general will ensure the business is kept afloat. In this article you will be given manageable tips to make sure that you are spending on necessities rather than extra luxuries (unless you can really afford them).
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In our latest edition of success stories, we spoke to Brenden Carr – owner of a family run business. Caztec help deal with domestic and commercial electrical problems. Brenden discusses the changes to marketing yourself as a business owner, over twenty years, to the advantages of running a family business.
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In a survey conducted by Mediahawk on over 200 SMEs in the UK, it was found that social media plays a huge role in bringing in the highest quality leads and sales to small businesses. Around 62% said that social media marketing was the best form of marketing for them to get the best leads, ultimately pushing their sales. This just shows the importance of social media in the small business sector.
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