The Women in Tech Employer Awards 2020 have been launched by the team at WomenInTech.co.uk. They are looking for dedicated employers who are helping to narrow the gender gap in the tech sector. These awards will aim to put a spotlight on those businesses and employers who are doing right by women in tech and encouraging them to thrive.
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Over the past decade, we’ve heard a lot about corporate social responsibility (CSR). Take Starbucks for example. Their initiative to donate unsold food to those in need aims to combat hunger and food waste. Toms one-for-one campaign is another example of social responsibility in action — for every pair of shoes you buy, a pair is donated to a child in a developing country.
[continue reading…]In small business, getting your name out there is often one of the most difficult tasks. With lower margins and fewer employees, marketing strategically is increasingly important to the success of your business. That means utilising social media to its fullest potential, and sometimes in unexpected ways. As a small business owner, you know that Facebook and Instagram are essentials at this point. However, there is another social media channel with engaged users who are receptive to brand discovery: Pinterest.
Whatever your size or sector, standing out online is harder than it’s ever been before. With so much competition, you need to make sure your branding is perfect. It needs to completely reflect who you are as a business and attract the attention of your target audience.
In today’s modern world, the humble business card is an oft-forgotten marketing tool. With almost two-thirds of the world now connected by smartphones, it seems sensible to consider the days of business cards numbered, but is this really the case?
You’ve done the hard bit; you have a store that’s open and fully functioning. But, footfall isn’t coming in as quick as you’d like. It’s vital that you ensure customers have a great experience in your store. Consider all the factors below before you start wondering why your sales aren’t as high as you’d like.
Decorating your office can be as challenging as it is rewarding. And being limited to a budget does not make the job easier! It is much more challenging to decorate an office than it is to decorate your bedroom or living room because the office is a much more sober place. Even if you run a small business, you probably get a lot of people coming over to your office, and you need to make sure that they get a good first impression of the place. After all, they will use that impression to make their initial judgement of you
Diversity in the workplace can be really beneficial for both the people who work for the business and the business itself. Every major city is multi-cultural, there are people from all over the world that live and work there. For example, London is one of the best cities in the world and it’s full of people from many different backgrounds, cultures, races, genders and sexual orientations. The diversity in the city should, therefore, be reflected in the city’s workplace too. Small businesses, in particular, need to encourage more diversity when it comes to the recruitment process.
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With all the difficulties of setting up a business in the first place and with how saturated the market is, you’re certainly busy as a business owner. But you can’t be too busy to think about the future, set up a plan for your business, and figure out how to grow your business this year.
You may think that the benefits of having, creating and running a blog for your business may not be worth all the effort. However, in the world of Google and online rankings, a blog could really transform your website and business. A blog can allow you to build an image of your business and giving any potential clients a view into what your business is all about. The most important benefit of having a blog is that it increases the traffic to your website which could transform into paying clients.
It can be a real challenge for start-ups to become legitimate businesses, or at least look the part. There’s a certain image that must be attained in order to be taken seriously, and that usually takes time. But there are short-cuts you can take so that your small business can create the big business image you are aspiring to. You just need to know what steps to take, where to spend money, and where to invest your time and efforts and you will see what a difference that can make.
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Setting up a business venture is an exciting time. Armed with a solid business plan and the drive and determination to succeed, it’s time to see your ideas finally take shape. Whether your business is a local retail outlet, a graphic design consultancy or a mobile hairdresser, there’s a lot to think about and your start-up budget will be stretched every which way to get ready for launch.
