A strong direct marketing strategy can often be found at the forefront of business-to-business marketing campaigns, helping companies to advertise their services toward their predefined audience and get ahead of their competitors through the use of popular mediums like email and telemarketing. However, with marketing techniques developing and becoming more advanced over the years, is direct marketing still the best way for B2B companies to advertise their services to their customer base?[continue reading…]
As businesses start opening up again in the UK, many small companies are asking themselves the same question: “How to really get my business going after three months of hardship?”[continue reading…]
Small businesses succeed or fail based on their marketing decisions. The big fish are out there in everyone’s face. To gain the same level of brand recognition, you have to be front-of-mind at all times. One of the easiest and most cost-effective ways to do that is with a smart email strategy—or several.[continue reading…]
To build a mobile-friendly, high performance (fast loading time) app with a responsive design for varying screen sizes and great UI (user interface) requires a lot of hard work better left to the pros. And when the mobile app has been built through a strategic Mobile App Development/Android, iOS process, what comes next is mobile testing to get quality assurance. But that is not nearly all there is to it in creating a successful mobile application.
Digital Marketing: simple or complex? Broken down, the principals, the channels and the objectives are pretty straightforward. Designing the right strategy, however, is where things become a little obtuse. All channels need to work in conjunction, and require constant attention, while your tactics need to evolve as your data does. On all channels, knowing and understanding your audience is essential.
There’s been a general view over the last few years that email marketing has had its day. Newer digital forms seem to make marketing easier, while the various problems associated with spam filters can make email feel like a lot of effort for not much gain. And it can be that way – but it needn’t be. If used correctly, email marketing is 40% more effective than Facebook and Twitter combined according to McKinsey.
Affiliate marketing in the UK is growing every year. In fact, in 2017 the sector topped £550 million and it is expected to get even bigger by the end of 2018 and beyond. This is great news for both affiliates and businesses alike. Small business owners in the UK are being boosted by this rise in affiliate marketing. It means that small and medium-sized businesses can set up an affiliate program and make sales without the big marketing budget – all it takes in return is a commission to the affiliate for their efforts.
As a small business owner it can feel like you don’t have enough hours in the day to get everything accomplished that you need to. Time management is key in being able to carry out all the required daily tasks. One of the biggest time killers is emails as you have to constantly deal with a stream of incoming communication. As email is the most preferred form of communication when it comes to businesses, it’s essential to make it as quick and efficient to deal with as possible.
It may seem a bit obvious, but targeted marketing is vital to ensuring that every pound you reserve for marketing is well-spent. Being able to identify exactly who is likely to buy your product, will help you to attract them. But it can be difficult for small businesses to effectively determine their target market.
When you are trying to expand your small business, money can be tight and yet you know that you need to market your company to help reach your goals. Some small businesses and start-ups spend a fortune on their marketing strategy but when you don’t have that luxury, there are some low budget ideas that could inject some life into your marketing campaigns.