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Due to its ability to create a connection with the audience, television marketing is quite effective, even in a world that seems to be dominated by digital marketing. Since television marketing tends to be more expensive than other types of marketing, though, it’s important to do it effectively. With the right strategies in place before, during, and after your marketing campaign, your company will be well on its way toward exceptional success.

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There is a range of expenses you can claim for whilst running your business. You will incur a wide number of limited company expenses during the course of your work, ranging from printing and postage costs to purchasing computer equipment.
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There are several great reasons why every business should strive to operate sustainably. Firstly, it’s mostly a money-saver. Using sustainable resources and processes might take some upfront investment, but it reduces your costs in the long run. Secondly, it’s great for PR. There’s an excellent chance that your target audience will think better of you if you go green.

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Types of Franchises

Franchising is a great way to become an owner of a small business. There are three different types of franchises which you can choose from, they vary in terms of your position, your input into the business and the amount of involvement of the franchisor. The three types of franchises are; the business format franchise, product distribution franchise and management franchise. Each franchise operates differently and in this guide you will find the differences between the three.

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We live in a digital era. The era in which remote work is no longer a growing trend but a part of our everyday lives. Being able to work from home or any place in the world has allowed people to finally fulfil their dreams of becoming small business owners. If you are one of those people that thinks launching a business isn’t difficult, then think again. Building a business from scratch and running a remote team takes enormous effort.

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If your business isn’t doing everything it can to stay as competitive as possible, someone else will come in to fill the gap. Managing a business is about delegating responsibility, but it’s also about paying attention to the details. And following a few sensible strategies can give your business the edge it needs to minimise the bottom line.

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Cash is not always one of the key strengths of a startup business. Startups key strength is usually the idea, motivation, energy and determination to make it happen. One of the golden rules of a successful business is “increase the cash inflows and decrease the cash outflows”.

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Salary aside, most limited company directors (and shareholders) typically draw down most of their income in the form of dividends. Dividends are distributed by companies of all types in order to return a proportion of company profits back to their shareholders. Here we look at what are company dividends and how to calculate them.
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The full impact of the pandemic has been felt across all sectors and industries, and it’s well known that SMEs are among the hit hardest by lockdown measures across the world. The need for increased investment has grown, and many businesses are turning to novel technological solutions to offset the worst of the disruption caused by Covid-19 – especially as new lockdowns are increasingly likely to be reintroduced. But while technology can certainly help it requires careful analysis and smart decision making to ensure it adds genuine business value and has a lasting effect.

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If you’re a shareholder in a business it’s crucial to consider what would happen to both yourself and the company if you died or left the business through a serious illness.

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In this article, we give you an overview of the basics of limited company tax as written by the senior accountant from Dolan Accountancy. This includes the various taxes you will be liable to pay (or collect) as a limited company, and when you have to pay them.

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It’s important to be aware of all the 2021 tax dates and deadlines, especially those that will affect your small business. Some of the tax deadlines such as the self-assessment and VAT tax return take a considerable amount of preparation and time beforehand. So make sure you take note of all the dates that are relevant to you and your small business in order to get prepared.
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Readers’ Question: I’ve just completed a job for my first client and I need to invoice them but I don’t know where to start. How do I write an invoice and what should I include?

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The alternative to setting up a limited company is to become a sole trader or a member of a partnership, for example, if you decide to trade a sole trader you will essentially be classed as ‘self-employed’. In this guide on how to register as a sole trader, you will be made aware of all the relevant taxes, optional taxes you can register for and how to actuallly set up as a sole trader/ sel-employed.
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If you decide to become self-employed, either on your own (as a sole trader), or with other people (as a partnership), you will be responsible for working out and paying your tax liabilities to HMRC.

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If you have started a business or are thinking about starting one, then you will need to decide on a business structure. You can choose to create a limited company, work as a sole trader or a partnership. Each business structure varies, especially when it comes to accounts and the bookkeeping. Sole trader owners are classed as self-employed, therefore they have their own set of tax rules and regulations to adhere to.

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The sole trader business structure is the most popular in the UK. In 2019 there were approximately 3.5 million sole traders, accounting for 60% of small businesses. The sole trader structure has been popular due to its many advantages and the ease of setting up. Sole trader business owners are known as self-employed and most freelancers opt for this structure of the business. There are both advantages and disadvantages of the sole trader business structure that need to be taken into account before making any business decisions.

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Death in Service Cover, also known as Group Life Insurance, is a company Life Insurance policy covering multiple employees that have owned and paid for by your business.

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The mobile apps trend is here to stay. If you haven’t heard of this term, get ready. With the increase in the variety of smartphones, the number of available apps also grows. Also, people are spending more time with their devices and decreasing the use of desktop computers and notebooks.

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For many companies, Keyman Insurance offers vital business protection against the death of a key person. You can also add Critical Illness Cover, which provides an extra layer of protection if the key person becomes critically ill. The most common critical illness claims are for cancer, heart attacks and strokes.

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