If you are a small business owner who supplies goods direct to consumers, you undoubtedly pride yourself in the quality of the products you provide. However, it’s inevitable that some people will want to return the items they have bought (or been given). But what rights do they have?
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Customer experience is now emerging as a vital and highly valuable part of digital marketing. In fact, we’d go so far as to say it’s the most important part of digital marketing for businesses today. Not long ago user experience was the talk of the industry, but as technology and capabilities have progressed, the potential of customer experience has risen rapidly.
[continue reading…]An efficient business is usually a more profitable business, and taking steps to improve your company’s efficiency can make a huge difference in your revenue. These improvements can also save your employees and customers a lot of time and stress and will help make everyone happier.
Having good cash flow is fundamentally essential for any business wanting to run smoothly and successfully. A recent UK study found that, on average, SMEs spend more than £1m a year on business-related expenditure such as staffing costs, rent, office equipment and supplies. This highlights how vital it is for SMEs to have a solid grasp of their incomings and outgoings so they can plan ahead and meet these costs.
Is there anything more important than customer satisfaction when it comes to ensuring that your business achieves the best results? Well, unless you’re selling your products or services to people who have no basic knowledge of what quality product means, the question of how important of a role customer satisfaction plays in business marketing cannot be undermined in any aspect.
“Don’t start a company unless it’s an obsession and something you love. If you have an exit strategy, it’s not an obsession” – said Marc Cuban, a well-known American entrepreneur. Running a startup is much harder than many aspiring entrepreneurs could have imagined. You might have difficulties in different spheres including communication, project management, marketing, and sales. Thus, it is important to ensure that you are well prepared and equipped with reliable tools to handle such activities.
The impact that mobile apps have had on e-commerce is noticeable almost instantly. Consider all of the companies that have successfully built a niche for themselves by creating engaging mobile apps. The success of those apps and the companies they empowered is sure to change the world of online retail.
Diversity in the workplace can be really beneficial for both the people who work for the business and the business itself. Every major city is multi-cultural, there are people from all over the world that live and work there. For example, London is one of the best cities in the world and it’s full of people from many different backgrounds, cultures, races, genders and sexual orientations. The diversity in the city should, therefore, be reflected in the city’s workplace too. Small businesses, in particular, need to encourage more diversity when it comes to the recruitment process.
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Anthony Main is the founder of an app development company called The Distance. Anthony has had an incredible and inspiring business journey, from dealing with business failure to making his business a success. In his success story, Anthony highlights everything from the lessons learnt from merging with another company to the skills gained from dealing with business disasters.
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It should be every businesses priority to get exposure and be easily found online. When you are trying to be easily found online, SEO is key. However, SEO can take a long time, continuous hard work and sometimes can even cost money. Therefore, you will need to also invest time in other methods to make your business easily searchable that will work a little quicker. A great way to make your business have a prominent place on Google is by setting up a ‘Google My Business’ page.
According to the latest research from the Federation of Small Businesses (FSB), it was found that small businesses are unprepared for some of the biggest disruptions a business could face. The issues that could arise from cyber crime to staff losses or severe weather, can have a huge impact on small businesses. Therefore, small businesses need to get prepared and have a contingency plan in place.
If you are thinking about taking your business online or starting an online business from scratch then you will need to choose the right online payment system. There are a variety of online payment options to consider if you are setting up your business online. You will need to keep in mind the ease of using each method, the transaction fee rates, the help and advice available, as well as other factors.
Following on from our previous article on ‘How to attract the millennials‘, it’s interesting to examine this age cohort’s spending attitudes and behaviours by comparing them to those of other generations; Baby Boomers and Generation X.
Alex Eid the founder of Homie, a platform to help renters find a home with a help of a personal home finder, is the latest entrepreneur to be featured in our success story. Alex has raised $4 million in seed funding to set up and grow his business. In his story, he discusses workplace culture and advice for any prospective, aspiring entrepreneurs.
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As Brits, weather is not usually on our side. However, when you run a business and are faced with severe weather conditions such as several inches of snow, there are only certain things you can do. There are a few ways of mitigating the effects of bad weather on businesses, and of course they will vary. If you are a blogger, you might work from home and snow may have minimal effect on your day to day business. On the other hand, if you run a coffee shop on a high-street, then getting customers and staff through the door will pose a challenge.
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