In an ever-competitive and constantly evolving online landscape, your business’ eCommerce website needs to be fully equipped to outshine competitors – especially with Statista predicting there will be more than 2.14 billion people shopping online in 2021.
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Every eCommerce brand has a goal to increase traffic and grow revenue. It can be incredibly frustrating when the campaigns you painstakingly develop start pushing more leads to your eCommerce store but fail to generate the expected sales.
Migrating to a new eCommerce platform is widely considered to be a costly and time-consuming practice that carries a significant level of risk when not carefully managed. It’s that fear of what could potentially go wrong—like lost sales or taking a hit to organic search rank—that hold merchants back from switching eCommerce platforms.
It has undoubtedly been a difficult few years for the UK high street with many shops closing and the loss of big-name brands. And with major retailers reporting disappointing sales figures over Christmas 2018 there may be more to come.
The impact that mobile apps have had on e-commerce is noticeable almost instantly. Consider all of the companies that have successfully built a niche for themselves by creating engaging mobile apps. The success of those apps and the companies they empowered is sure to change the world of online retail.
Sometimes small businesses start out using e-commerce platforms such as Amazon and eBay to start their business. It seems that Amazon is currently the biggest player in the international market. A study carried out by Website Builder Expert, looked at the power that Amazon has and how it compares to the international competitors such as eBay and Alibaba. Worldwide online expenditure is expected to exceed £3.5 trillion by 2020, making the online market very competitive.
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Nobody starts a business today without having a proper digital marketing strategy in place. This is because digital marketing now needs to be at the centre of any marketing strategy for all businesses, whatever the size. If you are in the initial stages of starting a business you probably have a tight budget and a small group of employees. You therefore need a proper plan in order for your startup to grow as fast as it should.
So you have a great idea and a business plan and you want to grow a successful online business. Not surprising, given that online sales now make up over 17% of all purchases in the UK and there’s no sign of that slowing down.
When it comes to your eCommerce business, there is always work to be done. New technologies and trends are constantly changing how consumers shop, which means that we need to change with them or risk getting left in the dust by our competitors.
If you are thinking about taking your business online or starting an online business from scratch then you will need to choose the right online payment system. There are a variety of online payment options to consider if you are setting up your business online. You will need to keep in mind the ease of using each method, the transaction fee rates, the help and advice available, as well as other factors.
If you are setting up an eCommerce site for your own, or a client’s company, you may be interested in some useful tip on how to launch a successful eCommerce site.
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