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Strong advertising is perhaps the most powerful feature of any successful marketing campaign. Advertising is where a business makes itself seen to the world, and is how the majority of customers and clients will first interact with a brand. After all, customers can only be drawn to a company once they know it exists!

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The process for registering a UK limited company can now be completed entirely online, without the need for any paper documentation. As you work your way through the company formation application – whilst you may not know it – you are providing the information for 3 key documents that you need to register a limited company. Here we explain what these documents are.

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Rather than being set in stone, the hourly or daily rates for most contract and consultancy roles are open to negotiation. Whether you are starting a new role, or about to renew an existing contract, here are some things to bear in mind when trying to optimise your contract rate.
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It is always a good idea to go global if your business is already doing well locally. The benefits and opportunities that emerge from going global are endless. Among them is that:

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I’ve worked for over 20 years in small and large organisations. I’ve worked with a variety of stakeholders, from the most senior to those who were contracting or consulting in the firms, as well as front line customers and clients. I know what it’s like to work with difficult stakeholders, especially those that you have to work closely with and those who you have to rely on to help you deliver your objectives.

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You are bound to incur a variety of travel-related costs as a limited company owner. Most of these costs can be paid by or claimed back from, your company.
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When most people refer to a ‘company’, they usually mean a private limited company which has shareholders. However, there are several other types of company which all serve a different purpose. The types of limited company are the company limited by guarantee, a private company limited by shares, public limited companies and private unlimited company.
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Due to its ability to create a connection with the audience, television marketing is quite effective, even in a world that seems to be dominated by digital marketing. Since television marketing tends to be more expensive than other types of marketing, though, it’s important to do it effectively. With the right strategies in place before, during, and after your marketing campaign, your company will be well on its way toward exceptional success.

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We look at the tax treatment of entertaining clients and employees – including the rules governing staff parties and taking potential clients out for lunch.
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Everybody wants more sales. Everybody wants marketing techniques that work, and 5-star product reviews that lead to more interest from potential customers. But where to begin? 

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What is franchising?
Franchising in its essence is a partnership between two entities, the franchisor and the franchisee. A franchisor is the person or a group of people who own a company, the franchisee is a person who wants to open a franchise business by using that company’s name. If the idea of starting a business from scratch is intimidating, then perhaps consider starting a franchise business. This article will highlight what exactly is franchising and why it is getting increasing popular.
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When working remotely, productivity can inadvertently suffer, especially if you are used to working in an office setting. Whether you’re just not used to your desk at home, feel distracted by all the comforts readily available, or miss having someone to bounce ideas off – staying on top of your game can be quite a challenge.

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Gareth Southgate has been praised highly for the positive management of the England football team in the Euros 2021 as well as in the 2018 World Cup.

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Most limited companies and self-employed people have some type of insurance cover in place. In this article, we look at which business insurance expenses can be legitimately claimed against your firm’s profits.
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Most working individuals at some point or another have thought about working for themselves instead of investing their time and effort in somebody else’s business. But the whole idea of setting up a business has been scary too, which is why you need to plan carefully enabling you to start small and steady.

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There are a number of steps you need to follow before you can start trading as a limited company, including choosing a company name, appointing officials, and the method of formation itself. Here is our guide on how to set up a limited company and start running your business.
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When starting a small business, one of the first things to be decided is the legal structure used for the business. It can either be a sole trader or limited company or a partnership. Setting up as a sole trader is the most popular legal structure in the UK, with approximately 3.2 million sole proprietorships in 2021. Sole traders accounted for 56% of small businesses in the UK. There were also 2 million limited companies, making it the second most popular legal structure.

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A private limited company is a business structure in which the liability of its members, shareholders and directors is limited, hence the term ‘limited liability company’.
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Starting a small business is an exciting, refreshing opportunity and for some it may have even been an idea which was in the making for many years. However, while there are many things that small business owners look forward to, there are also many challenges and pressures that they need to be prepared to deal with.

Especially in today’s competitive marketplace where many businesses have adopted the ‘why you should choose us above anyone else’ approach when targeting customers. This means that most businesses try to highlight the benefits a customer receives when choosing their services, and sometimes even try to exploit gaps in their direct competitors’ services.

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Black Friday has become a highly anticipated period of the year which businesses and customers have suddenly found themselves planning for.  On Black Friday most businesses, from those within the clothing industry to the technology industry offer many products and services at a discounted rate or provide limited time special offers. It is an opportunity for businesses to increase sales or even awareness.

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