Christmas sales are crucial in the success of a business and is the key period of the year that determines the overall profit margin for the year, so it is vital to implement a strong business and marketing plan for the festive season to make sure that your business will continue to grow and thrive into the New Year.
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You have worked so hard to come up with a good business idea and implement it. You have licensed it and got all the necessary documentation. You went ahead to hire and train staff to help you. You are offering the best products and services in your region, but if you don’t market your brand, making sales might be complicated for you.
Reviews can be an important part of attracting new customers for small businesses, and most consumers now utilise reviews and ratings to give them guidance on whether or not to use the services or products on offer.
Migrating to a new eCommerce platform is widely considered to be a costly and time-consuming practice that carries a significant level of risk when not carefully managed. It’s that fear of what could potentially go wrong—like lost sales or taking a hit to organic search rank—that hold merchants back from switching eCommerce platforms.
Sharing your IT expertise could pave the way to a profitable IT consultancy. However, to compete with larger companies, you will have to progress past the constraints of a start-up in its first year. There are a few methods of doing this that will help you to build up your IT company and attract more potential clients.
It is undeniable that social media has become the most powerful digital marketing tool in the 21st century, clear from how digital strategists and content marketers rely on it. Social media has attained a wide usage from all over the world, capturing both the young and old. In an era where the most significant percentage of the world is tech-savvy, it is necessary to keep abreast with tips and techniques that give you a competitive edge over other people, particularly in matters of running a successful business.
This advice is based very much on experience. Only two years ago, I was about to close my digital agency. I had been forced to let six staff go and it was down to just me and one other.
Training is part of growth, so offering your staff training is essential to growing your business. There are a number of benefits that can come from training the workforce. But it can be challenging for small businesses to train their staff. This is mainly because small businesses will have a smaller budget compared to bigger businesses that might have a dedicated budget for staff training. However, it’s a matter of good research and using all available resources to offer training to employees. It is always possible for you to train employees, even on a small budget.
You might have a fantastic business idea that you think can make you an instant success, however it pays to be a little cautious. You need to invest time in making sure that this new incredible idea you have is actually reasonable. Starting a business can be a risky affair, however, if you take the plunge of starting a business without a reality check, then failure may be inevitable.
As a small business owner, you know the only thing that’s certain in business is that the unexpected will happen. Preparing for these unexpected events is therefore one of the most crucial parts of your role as business owner. After all, no one else is going to help you anticipate the challenges you will face in the course of doing business, and some of your competitors might even be hoping that you don’t anticipate them so your business will fail.
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‘Health foods and health drinks are growth markets. And if you’re dreaming, like I did, of starting your own health food or beverage brand, then I’d like to share with you what I learnt when launching INIU’, says the founder of the health food brand INIU.
All business owners look for ways to grow their business quickly. It’s dangerous when you become too comfortable, it means that your business can get stagnant. Always strive for more, challenge yourself and take risks to reap the rewards. Below are seven tips from David Simmons, a financial analyst from Ebroker, to help you grow your business quickly.
When it comes to running a business, you should always be striving to grow and improve, and there will normally come a point when your business is ready to expand. This will usually occur when your business has been up and running for some time and you are making a steady increase in the business profits. At this point in your business venture you will need to look ahead and shift your focus on expanding your business. A profitable business should not remain stagnant as this can cause problems and can even lead to failure, therefore always strive to do more and expand your horizons.
Stand out from the crowd and bring something new and unique to the market is something that is essential for start-ups do. Making something different whether it is a product or the way you deliver a service will help you outshine and stand against your competitors. Small businesses have corporate giants as well as independent small businesses as competitors, therefore they have to work extra hard at being memorable and different. [continue reading…]
As a small business owner you will always be pitching. From pitching to investors to get funding to pitching at networking events to seek out potential partners, pitching will be an essential part of your role as a small business owner. Therefore, you need to take time to how to perfect your pitch. Not being able to communicate your ideas and plans because you haven’t learnt how to deliver a good pitch can be detrimental.
One of the most controversial topics regarding the success in the business world is the one of the so-called ‘gut feeling’. While it is true that a lot of people made a fortune following their intuition, there is a lot of debate on what this gut-feeling really is. The closest thing to an explanation would be to say that the gut-feeling is an ability to match a current situation with a similar successful or unsuccessful scenario from your past. In other words, instead of relying on luck or some mystical force, you are subconsciously analysing the current situation and making decisions based on it.
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Finding a gap in the market gives entrepreneurs a chance to innovate their business. Finding a gap and taking advantage can even allow you to build an entirely new business. There are several different ways in which you can look for gaps in the market to give you that one idea that can change the course of your entrepreneurship. You can come up with ideas from looking at trends to tweaking already existing products or services.
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