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A unique selling proposition, also referred to as a unique selling point, is a marketing concept used to express the difference between your product/service compared to others. Differentiation is one of the most important parts of any business, you must stand out from the crowd and against your competitors. When you have a small business, a USP could be the difference between failure and success. It can help identify you and enable you to actually compete with big brands.
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Managing time and using it effectively can be a challenge in itself, however when you are a small business owner it can prove to be even more difficult as you may have to deal with heavy work load. This guide will give you tips on how to manage your time effectively to get the best results for your business.
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Are you a budding entrepreneur who is ready to take on the next step of starting your own business? Are you stuck for ideas as to what is available to you? Then you have come to the right place, in this article you will find ways of deciding on your ideal business choice.
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A business plan is a vital part of any business, it describes your entire business on paper. The business plan should cover objectives, strategies, sales, marketing and financial forecasts. These will help you make a great business plan, which can be used for internal use or to attract investors.
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Starting your own business and taking the plunge can be daunting, but help is here. With this set up plan, you will feel equipped and ready to take your idea to the next level. From market research to financing your business, this guide contains six key points to help you start your business.
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It has never been a better time to start a business in the UK, although money worries do persist for those going it alone, according to new research by award-winning cloud accounting software provider FreeAgent.
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A record number of people set up on their own in 2015, and with the economy continuing to grow strongly, next year could be an even better year for start-ups. Here are 10 tips from the Company Bug team if you’re thinking of starting your own business in 2016.
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Here are 5 things you can put in place to make your business more streamlined, and ensure that you’re on target for a prosperous 2016.
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Behind every good start-up there is an ambitious entrepreneur driving the business forward. However, if these entrepreneurs are going to grow their businesses they’re inevitably going to have to hire a team of talented individuals. Building a great team is just one of the key steps of building a great business, but in today’s competitive employment market how can a new start-up attract the best talent?
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Using our experience of working with small companies over the past decade, we’ve complied a no-nonsense list of 16 things your should consider before taking the bold decision to start up a new business.
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You crave the freedom, flexibility and control that having your own business would give you, yet you hesitate to take the plunge and start. You love your new business idea, but will anyone else? Fear of failure and not making any money are common inhibitors for budding entrepreneurs.
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Executive coach and author, Kate Tojeiro, explains why many business owners would benefit from finding what makes them happy, in order to fuel greater success at work.
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If you’ve ever quit one job without having another one to go to, you’ll have experienced The Fear – that feeling of dread that the money might run out before you find employment.
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With the days of a ‘job for life’ long gone, and the ranks of the self-employed growing stronger by the day, should graduates consider starting up a business as a worthy alternative to the traditional corporate career path?
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