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company name

Reader’s question:  I am interested in setting up a company and would like to associate it with a particular name.  When searching companies house I found that the name I was interested in had been registered in the past but the status was showing as ‘DEAD’.  Would you be able to advise what this means and whether I would be able to use this name?

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Readers’ Question: I want to start a business and have looked at both the sole trader and limited company structure. I think that running as a limited company will be better for me. What is the best and most cost-effective way to register a company?

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When you register a company name, your name is not automatically protected by trade mark law. Similarly, if you have a trademarked brand name, you may not necessarily be able to register the brand as a limited company name. So what are trade marks, and how can you protect your company name?
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Choosing a company name is an important task when setting up a new venture. Your name will help define the image of your business, so you should take some time out to get it right first time.
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If you decide to start a new business as a limited company, you will need to choose an appropriate name. There are several important factors to bear in mind when thinking of possible names, including legal restrictions imposed by Companies House.
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The Companies (Trading Disclosures) Regulations 2008 detail what types of information limited companies have to disclose on all types of communications – both paper-based and electronic.
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The Companies Act 2006 governs how limited companies should display their details when dealing with members of the public. So, do you have to display your company name at the company’s registered address?
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However good a company name may seem at the time of initial incorporation, there may be reasons why you want to change the name at a later date. So, how can this be achieved?
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When choosing a suggested name for your limited company, you must steer clear of a number of words deemed to be ‘sensitive’ by Companies House, as they may mislead others, cause confusion or offence.
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By law, every limited company must have a registered office – a physical location where communications from Companies House and other formal post can be delivered.
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The Companies Act 2006 has codified rules which govern where and when you must display your limited company details – both physically, and also when using electronic communications. The 2002 E-Commerce Regulations also contain rules for displaying company information online.
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