Influencer marketing is no longer just an optional strategy to help you get a few more followers. Over the past few years, it has proven to be an effective way to significantly improve brand awareness.
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Over the years, social proof has become one of the most powerful and all-important marketing tactics for all modern companies. Why? Simply put, you can’t hope to maximise conversions through customer acquisition and retention if you don’t earn the trust of the online audience, and if you don’t build an image of a reputable brand. This is achieved by building social proof, which aims to incentivise people to mimic the actions of others – meaning that if one person buys from you and are satisfied with your purchase, others will follow suit because you can be trusted.
[continue reading…]Which matters more: recruitment or retention? Many employers struggle to answer this easy question. Every organisation is powered by its people, and hiring the right people starts with strong recruitment. Typically, employers believe that finding talented, motivated, experienced, and high-potential applicants to fill open positions is the best way to ensure a prosperous future of growth and innovation. But how much is that talent worth if it walks out the door after a year or two? Retaining existing employees means building institutional knowledge in your workforce and generating more stability.
[continue reading…]Online use and shopping are getting increasingly popular, with consumers flocking to the internet rather than the high street. As the popularity of online shopping grows, businesses need to get online. You can either create an e-commerce website to be an addition to your existing business, helping to increase revenue, or you can start an online business from scratch. We have created this guide for those looking to start an online business in the UK.
[continue reading…]People can only buy your goods and services if they actually know about them in the first place. This means that it’s important to get the word out about who you are and what you do. Search engine optimisation is all very well and it certainly has its uses, but brand awareness is even better.
Colours have a way of captivating the senses and evoking emotions, from the calming blue of the sky to the cheerful golden glow of the sun. Many studies have pointed to colours as great influencers of human behaviour. [continue reading…]
When you start a business, there is so much work that has to be accomplished. Every little detail matters to help make your business as successful and competitive as it should be. One of the crucial details in which you should exert your A-game has to do with your business trademark. In general, your trademark is like your brand name, whether it’s a word, a logo, a slogan or a combination of all these. This trademark is used to distinguish, identify, and set apart your company from others.
In small business, getting your name out there is often one of the most difficult tasks. With lower margins and fewer employees, marketing strategically is increasingly important to the success of your business. That means utilising social media to its fullest potential, and sometimes in unexpected ways. As a small business owner, you know that Facebook and Instagram are essentials at this point. However, there is another social media channel with engaged users who are receptive to brand discovery: Pinterest.
Whatever your size or sector, standing out online is harder than it’s ever been before. With so much competition, you need to make sure your branding is perfect. It needs to completely reflect who you are as a business and attract the attention of your target audience.
In today’s modern world, the humble business card is an oft-forgotten marketing tool. With almost two-thirds of the world now connected by smartphones, it seems sensible to consider the days of business cards numbered, but is this really the case?
As a new business, breaking into the market and encouraging people to buy your products can be a daunting task, yet it is your business’s only lifeline to success. How you approach your sales is vital when it comes to making your business a success, but is this the only thing you should be focusing on?
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Storytelling has become an essential part of PR and marketing. It allows businesses and big corporations to connect with their audience and customers on a human level. By telling a story, you are allowing your viewers to experience emotions, which makes you memorable. Over the festive period, a number of huge companies invest in making emotional adverts that tell a story. These have become an annual event, with John Lewis usually leading the way. They are so popular because they play on emotions. If you are making people think and feel something, then you have their attention.
Creativity can be a mysterious process. We all want to achieve originality in our designs yet no idea is truly original. Ideas are always inspired by a combination of things. It’s the novel combination of ideas, concepts, trends, aesthetics, materials and approaches that, in a practical sense, make a design.
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The name of a business combined with the business brand make up a company’s identity. Picking the right name for your small business can be challenging because having the perfect name can actually effect your chances of succeeding. You need to find a name that is unique, easy to remember, easy to spell, that represents your business and can actually be trademarked. There are a lot of things to consider, so picking a name for your business can be a daunting process.
‘Health foods and health drinks are growth markets. And if you’re dreaming, like I did, of starting your own health food or beverage brand, then I’d like to share with you what I learnt when launching INIU’, says the founder of the health food brand INIU.
Giving to charity is an honourable, kind-hearted thing to do, yet for many, the giving stops once we enter our office or place of work. Although putting money in charity collection boxes, donating to food banks and homeless shelters or even just volunteering an hour or two of our time is becoming increasingly commonplace, when we are at work, the options for giving seem to dwindle.
Emotions can play a vital role in business. From emotional intelligence increasingly becoming a requirement for business leaders to emotional TV adverts. To connect with customers and make a lasting impression, small business owners need to consider using emotions in marketing campaigns. A great example of this is the release of John Lewis Christmas adverts, which is now a national event in the UK. This is because they create content that tugs on the heartstrings of the audience.
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Pinterest is the hub of inspiration for multiple different things varying from interior décor to cake recipes, and it inspires millions of users on a monthly basis, 175 million active monthly users to be exact. Although Pinterest’s visitor figures may not be as impressive as social media giants such as Facebook, Twitter and Instagram, it still has loyal users, the number of which is continuously increasing. The versatility of ideas and creativity of the social platform is what attracts its millions of users. Whether you need a Pinterest profile as part of your social media strategy will depend on your business, however the potential of the huge reach can really be a game changer for businesses.
What started as a way for startups and entrepreneurs to gain access to capital has transformed into a industry worth over $34 billion (£23.9 billion). Most people think of crowdfunding as simply a way of raising funds for projects, but it’s actually much, much more. It’s also a great promotional tool and an effective way to build a community of supporters, so to use crowdfunding as a marketing platform only makes seems natural.
There may be a time that you have to say goodbye to your small business, whether it’s because you’re a serial entrepreneur and want to make money from your successful business or you simply want to get rid of your struggling business. The key to successfully selling your business is to devise an exit strategy. An exit strategy will help you decide how much money you can make from a profitable business or how much of your initial investment you can retain from a struggling business.
