Strong advertising is perhaps the most powerful feature of any successful marketing campaign. Advertising is where a business makes itself seen to the world, and is how the majority of customers and clients will first interact with a brand. After all, customers can only be drawn to a company once they know it exists!
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It is always a good idea to go global if your business is already doing well locally. The benefits and opportunities that emerge from going global are endless. Among them is that:
[continue reading…]Over 672,890 start-up businesses were launched in the UK in the tax year 2018/19 – that’s equivalent to 1,844 new businesses per day. However it is a sad, but the inevitable, fact that not all of these will succeed in the long term. So what can you do to try and tip the scales in your favour? One of the most important things is making sure that you get off to a good start, so here are some tips for starting a small business, given by Jeff Barber, Partner at Selling My Business.
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Starting your own business and taking the plunge can be daunting, but help is here. With this setup plan, you will feel equipped and ready to take your idea to the next level. From market research to financing your business, this guide contains six key points to help you start your own business.
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Established retailers have a habit of keeping their cards close to their chest, claiming that their success is down to simply having a “good eye” for products that will sell. But business can’t be all about guesswork, because you’re inevitably going to get it wrong at some point.
To be an entrepreneur is both a reward and a challenge. An entrepreneur’s to-do list is neverending and there’s always a new task to complete.
Often when you read advice online about the best ways to undertake consumer research and where to look for insights, suggestions hinge heavily on paid tools. But if you’re working with a small budget from the get-go, being advised to add several monthly subscriptions to your overheads probably isn’t feasible.
As a new business, breaking into the market and encouraging people to buy your products can be a daunting task, yet it is your business’s only lifeline to success. How you approach your sales is vital when it comes to making your business a success, but is this the only thing you should be focusing on?
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2019 is fast approaching, and with the New Year comes new opportunities in almost every sector. Among these opportunities, some of the major ones will include creative new small business ideas.
Cat in a Flat founders Kathrin Burckhardt and Julie Barnes feature in our latest success stories, looking at entrepreneurs making a success out of a niche business idea. They discuss having complementary skills, marketing your business effectively, and attracting customers. Cat in a Flat has become an international business allowing customers to find cat sitters for their pets.
If you love food, and you are a people person, starting up a catering business may be a good idea. You can do what you love and make a living from it. It’s true that the catering market is a crowded one, but you can make a business work if you are prepared to do the hard work that is required.
Cash flow is the beating heart of a business, so it is absolutely vital that you keep on top it. Without a good cash flow, a business’ chance of survival decreases immensely. Whether you are self-employed or run a small business, having a decent flow of cash will keep your business alive. Forecasting your cash flow can be hugely beneficial to small businesses, as it helps you give you a good idea of your finances. It can be a time-consuming process, however it is essential.
When small businesses become stable they should consider looking beyond their border to grow their business. Business growth is incredibly important and the lack of it can leave small businesses stagnant leading to failure. One way to grow a business is by taking it international and catering to customers across the world. It may seem daunting leaving the security of what you know, however, it can be a worthwhile challenge. There are multiple ways in which you can appeal to customers all over the world.
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You might have a fantastic business idea that you think can make you an instant success, however it pays to be a little cautious. You need to invest time in making sure that this new incredible idea you have is actually reasonable. Starting a business can be a risky affair, however, if you take the plunge of starting a business without a reality check, then failure may be inevitable.
Franchising is gaining popularity in the modern society due to its numerous benefits. Essentially, a franchise is a permit offered by a company to authorise you to do a particular commercial activity. For instance, a franchise authorises you to use the products, services and brand name of a specific existing company for commercial purposes. The franchisee gets the franchise from the franchisor. This gives the franchisee an opportunity to sell the franchisor’s goods or services. The franchisor communicates or provides everything to operate a franchise. Opening a franchise is easier than starting your own enterprise. The franchisee enjoys brand equity, marketing and operational support.
‘Health foods and health drinks are growth markets. And if you’re dreaming, like I did, of starting your own health food or beverage brand, then I’d like to share with you what I learnt when launching INIU’, says the founder of the health food brand INIU.
All business owners look for ways to grow their business quickly. It’s dangerous when you become too comfortable, it means that your business can get stagnant. Always strive for more, challenge yourself and take risks to reap the rewards. Below are seven tips from David Simmons, a financial analyst from Ebroker, to help you grow your business quickly.
So you have invested time, money and energy into creating the perfect product that you think can be flying off shelves. Now you have to get your product on the shelves to get your business started. A small business that mainly produces and develops products needs a platform to sell them on. You may consider selling your products online, whether it’s on your own website or other sites such as Etsy or Amazon. However, if you want to opt for the more traditional route, you will need to approach high street retailers to get that satisfaction of seeing your product on a store shelf.
In the latest study conducted by the Federation of Small Businesses (FSB), it was found that if small businesses were supported by bigger businesses then they could grow their business through innovative techniques. Innovation is the key to the success and the growth of the business. If innovation is fed through the supply chain, this could significantly help small businesses succeed.
Jordan Daykin is the latest entrepreneur to feature in our success stories. Jordan is the inventor and owner of GripIt, a plasterboard fixing capable of holding 250kg, as well as the CEO of VPS Group. He invented GripIt with his Grandad at just 13 years of age. He discusses his time on Dragons Den, inventing his product and his plans for the future.
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