Search Engine Optimisation (SEO) is the method of improving the quality and the quantity of traffic to a website. It’s a marketing strategy which helps a website get better rankings in Google and other search engines such as Bing and Yahoo. However, the main focus is on Google, as it is the most used search engine. The idea is to drive organic traffic to a website as much as possible by providing Google with the most relevant content. SEO in the most basic terms, is creating a site and content which will help Google rank it highly, allowing relevant people to find the content and the website.
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Does your business need more money? If so, you should know that there is money for it out there, you just have to know how to ask for it properly. If you need money either for a new or an existing business, then you will probably struggle for a bit with getting a grant, but it’s not impossible to do. Non-profits are usually the ones getting grants for services that benefit communities or specific groups.
So you have finally taken the plunge and are either starting a franchise from scratch or have bought an existing branch. If you are thinking about running a franchise as a small business, you should have a good idea of what it takes to run it, from the day-to-day operations to the administration tasks. You should have also decided how involved you will be in the daily running of the business.
Strong advertising is perhaps the most powerful feature of any successful marketing campaign. Advertising is where a business makes itself seen to the world, and is how the majority of customers and clients will first interact with a brand. After all, customers can only be drawn to a company once they know it exists!
[continue reading…]For an entrepreneur, it’s easy to feel disillusioned after a setback but, here’s why this can actually be a great thing for your business.
[continue reading…]It is always a good idea to go global if your business is already doing well locally. The benefits and opportunities that emerge from going global are endless. Among them is that:
[continue reading…]The thought of establishing your own business, where you can be your own boss and steer your business in the direction in which you’d like it to go, remains only a dream for most people. However, if you’re among the few who have been brave enough to start a small business, has turning it into a profitable franchise ever crossed your mind?
Small businesses succeed or fail based on their marketing decisions. The big fish are out there in everyone’s face. To gain the same level of brand recognition, you have to be front-of-mind at all times. One of the easiest and most cost-effective ways to do that is with a smart email strategy—or several.
[continue reading…]Managing staff holidays can be challenging, especially for small businesses as the teams are smaller and arranging cover can be difficult. All workers are entitled to paid annual leave, therefore you will need to be prepared to have staff off from work for four to six weeks per year. Successfully managing staff holidays helps to create a happier team, boosting the productivity of the business.
Hiring employees to your business is a sign of growth and expansion and something that should be celebrated. However, it can be a daunting process, especially if you don’t have any experience in hiring staff and employees. You must therefore be prepared to ensure that you have made a good decision and hired the right person.
Your new business may have a promising product and high-value clients, but if they don’t pay for your goods and services, then your venture could quickly fail. Therefore managing your small business invoicing is a vital part of running any business. Having a comprehensive understanding of what needs to be included in an invoice and common billing mistakes can also benefit your cash flow.
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Due to its ability to create a connection with the audience, television marketing is quite effective, even in a world that seems to be dominated by digital marketing. Since television marketing tends to be more expensive than other types of marketing, though, it’s important to do it effectively. With the right strategies in place before, during, and after your marketing campaign, your company will be well on its way toward exceptional success.
[continue reading…]Everybody wants more sales. Everybody wants marketing techniques that work, and 5-star product reviews that lead to more interest from potential customers. But where to begin?
[continue reading…]What is franchising?
Franchising in its essence is a partnership between two entities, the franchisor and the franchisee. A franchisor is the person or a group of people who own a company, the franchisee is a person who wants to open a franchise business by using that company’s name. If the idea of starting a business from scratch is intimidating, then perhaps consider starting a franchise business. This article will highlight what exactly is franchising and why it is getting increasing popular.
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When working remotely, productivity can inadvertently suffer, especially if you are used to working in an office setting. Whether you’re just not used to your desk at home, feel distracted by all the comforts readily available, or miss having someone to bounce ideas off – staying on top of your game can be quite a challenge.
[continue reading…]Gareth Southgate has been praised highly for the positive management of the England football team in the Euros 2021 as well as in the 2018 World Cup.
Most working individuals at some point or another have thought about working for themselves instead of investing their time and effort in somebody else’s business. But the whole idea of setting up a business has been scary too, which is why you need to plan carefully enabling you to start small and steady.
When starting a small business, one of the first things to be decided is the legal structure used for the business. It can either be a sole trader or limited company or a partnership. Setting up as a sole trader is the most popular legal structure in the UK, with approximately 3.2 million sole proprietorships in 2021. Sole traders accounted for 56% of small businesses in the UK. There were also 2 million limited companies, making it the second most popular legal structure.
This success story features Will Adoasi, the founder of Vitae London. He talking about getting funding from Virgin, running an ethical brand and using social media to create brand awareness and reach potential customers.
[continue reading…]Setting up a business as a limited company is the second most popular way of setting up a business in the UK. In 2021, there were around 4.5 million private limited companies. There are both huge advantages and disadvantages of running a limited company, as well as, other structures such as sole traders (which is the most popular business structure, with their being 3.2 million in 2021). It’s important for any aspiring entrepreneurs to understand the range of benefits and pitfalls of different business structures to determine if they are the right fit for their business idea.
