Influencer marketing is no longer just an optional strategy to help you get a few more followers. Over the past few years, it has proven to be an effective way to significantly improve brand awareness.[continue reading…]
Starting your own business and taking the plunge can be daunting, but help is here. With this setup plan, you will feel equipped and ready to take your idea to the next level. From market research to financing your business, this guide contains six key points to help you start your own business.
During the last decade, we have become increasingly aware of the need to protect the world around us, which has led to more businesses concentrating on their sustainability efforts.[continue reading…]
Social media can play a huge role in increasing the reach of your brand and business. Businesses of all sizes have taken advantage of what social media can offer, which is the direct connection with consumers worldwide. Social media is a prominent part of today’s society, it is widely used and most people use social media platforms on a daily basis, from tweeting about the latest political turmoil to posting a picture of an aesthetically pleasing hot chocolate on Instagram.
You’re not a designer. You’re not a psychologist. But you started a small catering company, or you have decided to become a professional gardener or pet groomer. And like most small business owners, you don’t have the resources (yet) to hire an all-out professional design company to create the perfect brand identity, or to analyse the market for you. You have to make do.
Readers question: I incorporated my company name in 2007 with the initials “CLA” included as part of the full name. Recently I received a letter from lawyers representing another company who also use “CLA” in their company name and want me to rebrand and stop using CLA as part of the full name. I noticed they registered a trademark for CLA in 2009. I also notice there are hundreds of companies using CLA as part of their full company name. Can you please advise if I will be forced to change my company name?
Many small businesses start with a product idea. It could be a practical product you’ve taken months, or possibly years to develop. Perhaps you have spotted a gap in the market and now have a top-of-the-range product for the food industry that you know is needed. If so, it’s time to get out there and starting convincing restaurant owners that your product is just the thing for their business.
Colours have a way of captivating the senses and evoking emotions, from the calming blue of the sky to the cheerful golden glow of the sun. Many studies have pointed to colours as great influencers of human behaviour. [continue reading…]
With rising electricity costs and a significant decrease in the cost of solar systems, solar power has become an extremely cost-effective energy alternative for many businesses. Whatever industry you’re in, solar power could potentially lower your energy costs and give you a competitive advantage, by showing your commitment to supporting sustainable energy practices.
Nowadays there is absolutely no reason why your business should not be recycling. Many would argue it is even negligent to not have some form of recycling system in place, even if it could be more efficient (the chances are it can.) By not recycling at all, you are likely to be spending more money on waste than you should be and your bin area is likely to have overflowed into a mess at least a couple of times before.
It’s fair to say that cruelty-free is having its moment. From animal welfare and non-animal testing to veganism, increasing numbers of people are demanding transparency from businesses in terms of their practices.
Whatever your size or sector, standing out online is harder than it’s ever been before. With so much competition, you need to make sure your branding is perfect. It needs to completely reflect who you are as a business and attract the attention of your target audience.
You may think that the benefits of having, creating and running a blog for your business may not be worth all the effort. However, in the world of Google and online rankings, a blog could really transform your website and business. A blog can allow you to build an image of your business and giving any potential clients a view into what your business is all about. The most important benefit of having a blog is that it increases the traffic to your website which could transform into paying clients.
The name of a business combined with the business brand make up a company’s identity. Picking the right name for your small business can be challenging because having the perfect name can actually effect your chances of succeeding. You need to find a name that is unique, easy to remember, easy to spell, that represents your business and can actually be trademarked. There are a lot of things to consider, so picking a name for your business can be a daunting process.
Pinterest is the hub of inspiration for multiple different things varying from interior décor to cake recipes, and it inspires millions of users on a monthly basis, 175 million active monthly users to be exact. Although Pinterest’s visitor figures may not be as impressive as social media giants such as Facebook, Twitter and Instagram, it still has loyal users, the number of which is continuously increasing. The versatility of ideas and creativity of the social platform is what attracts its millions of users. Whether you need a Pinterest profile as part of your social media strategy will depend on your business, however the potential of the huge reach can really be a game changer for businesses.
What started as a way for startups and entrepreneurs to gain access to capital has transformed into a industry worth over $34 billion (£23.9 billion). Most people think of crowdfunding as simply a way of raising funds for projects, but it’s actually much, much more. It’s also a great promotional tool and an effective way to build a community of supporters, so to use crowdfunding as a marketing platform only makes seems natural.
Setting up a business venture is an exciting time. Armed with a solid business plan and the drive and determination to succeed, it’s time to see your ideas finally take shape. Whether your business is a local retail outlet, a graphic design consultancy or a mobile hairdresser, there’s a lot to think about and your start-up budget will be stretched every which way to get ready for launch.
Over the last couple of years Instagram has become huge. Boasting 800 million active monthly users, it is the second most popular social media network, after Facebook. Instagram is already heavily utilised by businesses to attract new customers, clients and building connections, so small businesses definitely need to take note of this and get on Instagram as soon as possible to reap the benefits of their huge user base.
Finding the right office can be exciting but it is also sometimes a daunting experience. You will need to find the right office space for your small business, whether you are expanding your current business or starting a brand new one. It’s essential to have a tick list to make sure that you are covering all bases in order to find the right office.
Market research is the key to understanding your market. Carrying out market research is essential for every business endeavour, from the inception of the business to the expansion of it. Understanding your market in terms of customers and competitors will shape your business. Knowing your customers will allow you to provide the best service. Analysing your competitors will enable you to be better and have a competitive edge over your competitors.