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Small Business Marketing

Social media can play a huge role in increasing the reach of your brand and business. Businesses of all sizes have taken advantage of what social media can offer, which is the direct connection with consumers worldwide. Social media is a prominent part of today’s society, it is widely used and most people use social media platforms on a daily basis, from tweeting about the latest political turmoil to posting a picture of an aesthetically pleasing hot chocolate on Instagram.
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The idea of collecting loyalty points and getting rewards continues to be popular with customers. This is demonstrated by the fact that in the UK 77% of the population are members of a loyalty programme of some kind. Nearly half believe that loyalty programmes encourage their brand loyalty.

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Whether you are a small business or a big one, business trade shows are the perfect opportunity for your company to showcase what they do best. However, a lot of work needs to be put into making your trade show attendance successful for your business.

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You’re not a designer. You’re not a psychologist. But you started a small catering company, or you have decided to become a professional gardener or pet groomer. And like most small business owners, you don’t have the resources (yet) to hire an all-out professional design company to create the perfect brand identity, or to analyse the market for you. You have to make do.

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Affiliate marketing refers to a marketing channel wherein partnerships are built to promote a product, a store, or a service. Moreover, affiliate marketing involves offering revenue on a profit-sharing basis. Affiliate management, on the other hand, refers to the process of making the affiliate channel work.

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Event marketing is growing in importance for small businesses. The time to jump aboard this marketing trend is now. As an event offers opportunities for prospective customers to interact with a brand, it’s crucial to make sure it’s memorable for all those participating.

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In addition to great product quality and superb customer service, there’s one more factor that is making quite an impact on eCommerce business these days. Online reviews. Apparently, online shoppers increasingly rely on them to make purchasing decisions, so disregarding the importance of managing the online reputation has become a sure-fire way to fail as a business. Well, it hardly comes as a surprise (just remember the last time you searched for reviews) because online testimonials help shoppers to make better decisions.

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People can only buy your goods and services if they actually know about them in the first place.  This means that it’s important to get the word out about who you are and what you do.  Search engine optimisation is all very well and it certainly has its uses, but brand awareness is even better.

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Owners of small businesses know that overcoming obstacles is part of the job. You simply don’t have the resources that your long-established large competitors have or their market dominance.

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To build a mobile-friendly, high performance (fast loading time) app with a responsive design for varying screen sizes and great UI (user interface) requires a lot of hard work better left to the pros. And when the mobile app has been built through a strategic Mobile App Development/Android, iOS process, what comes next is mobile testing to get quality assurance. But that is not nearly all there is to it in creating a successful mobile application.

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Colours have a way of captivating the senses and evoking emotions, from the calming blue of the sky to the cheerful golden glow of the sun. Many studies have pointed to colours as great influencers of human behaviour.  [continue reading…]

Anyone who is looking to bring extra attention to their website in this day and age has to work hard to promote it especially if you are a business owner.

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In small business, getting your name out there is often one of the most difficult tasks. With lower margins and fewer employees, marketing strategically is increasingly important to the success of your business. That means utilising social media to its fullest potential, and sometimes in unexpected ways. As a small business owner, you know that Facebook and Instagram are essentials at this point. However, there is another social media channel with engaged users who are receptive to brand discovery: Pinterest.

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There are probably a few people who still doubt the power of social media. Long gone are the days where we’d log on to simply keep in contact with those closest to us; social networks have now developed to a point where we can shop, stream and even report a crime, all without closing an app.

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The digital marketing world can no longer afford to ignore podcasts as a platform since the rest of the world definitely isn’t.  If the world’s podcast episodes were the citizens of a nation, it would sit somewhere between Malaysia and Mozambique, with over 28 million people and rising. A country of podcast listeners though would number somewhere between Indonesia and the United States. Nearly two-thirds of South Koreans, half of Americans, a third of Australians, and a fifth of Germans, and many other portions of other countries all reporting having listened to a podcast in the last month.

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If you’re a business owner attempting to expand your brand and client base, millennials can be an attractive choice. It can be difficult to figure out how to start appealing to this new base. Even precise timelines for millennials are hard to pin down, but the general understanding is that the youngest of them are finishing college and the oldest are approaching 40 years of age. Thankfully, pinning down their tastes have been a bit easier than pinning down their age demographic.

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Every time you create content for an email campaign, a landing page or an advertisement, you want the copy to be powerful enough to convert visitors to sales. Our detailed guide for small business owners covers seven ways to create content that has a bottom-line impact and generates more leads.

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Digital Marketing: simple or complex? Broken down, the principals, the channels and the objectives are pretty straightforward. Designing the right strategy, however, is where things become a little obtuse. All channels need to work in conjunction, and require constant attention, while your tactics need to evolve as your data does. On all channels, knowing and understanding your audience is essential.

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PPC, or Pay-Per-Click, is an extremely valuable advertising technique that is especially cost-effective and streamlined making it most useful for small businesses. As a small business owner, you are, naturally, always searching for ways to cut back on costs whilst remaining highly competitive. Being able to guarantee a sort of success with your advertising campaign can be one way to do just that.

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Often when you read advice online about the best ways to undertake consumer research and where to look for insights, suggestions hinge heavily on paid tools. But if you’re working with a small budget from the get-go, being advised to add several monthly subscriptions to your overheads probably isn’t feasible.

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