This success story features Will Adoasi, the founder of Vitae London. He talking about getting funding from Virgin, running an ethical brand and using social media to create brand awareness and reach potential customers.
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Suzy Pelta is the latest entrepreneur to feature in one of our success stories. Suzy from SuzyPeltaBakes is a business woman, a recipe book writer and demo chef. After winning Lorraine’s Cake Club, Suzy transformed her life and took advantage of opportunities that came her way. She discusses juggling being a parent and being a business owner as well as the importance of social media.
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The year 2020 has seen a steep uptick in people working remotely. This is changing how businesses are communicating with customers. Many businesses have moved their communications to the cloud to make employee customer interactions seamless. Still, some businesses fear that having employees work remotely will inhibit their ability to successfully connect with customers.
[continue reading…]Over the years, social proof has become one of the most powerful and all-important marketing tactics for all modern companies. Why? Simply put, you can’t hope to maximise conversions through customer acquisition and retention if you don’t earn the trust of the online audience, and if you don’t build an image of a reputable brand. This is achieved by building social proof, which aims to incentivise people to mimic the actions of others – meaning that if one person buys from you and are satisfied with your purchase, others will follow suit because you can be trusted.
[continue reading…]It costs more money for businesses to gain new customers, in comparison to retaining loyal clients. When developing a customer retention plan, you should use some of the following tips. These strategies could keep your clients engaged and coming back for more products and services.
[continue reading…]If you are thinking of starting a business and don’t have huge investment funds then there are still plenty of startup business ideas for you to consider. There are certain elements that come into play when starting a small business that could reduce the costs of starting up significantly. From working at home to needing minimal equipment, it doesn’t have to cost large sums of money to get started.
If you love baking and are good at it then you really could turn your hobby into a profitable small business. The key ingredients for a successful baking business, aside from the essential baking skills, are passion and love for what you do. Throw in some business skills too and you have an entrepreneur baker and business owner in the making. Are people asking you about recipes or requesting for you to make cakes for their special occasions? If the answer is yes, then you are already well on your way to making a business out of your hobby.
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Flowers are timeless and have been used for centuries to express emotions. They play a role in all occasions, from expressing sympathy, to celebrating the birth of a new baby or showing love on Valentine’s Day. Flowers being closely related to emotions and occasions is perhaps the reason why the florist industry has been thriving for decades and why the need remains strong. The fresh cut flowers and plant industry is currently worth £2.2 billion in the UK, and to give some perspective that is £0.2 billion more than the music industry in the UK. The florist business industry is huge and comes with the vast opportunity to start a successful company.
If your company is ready to grow, or you just want to improve your marketing strategy, there are several innovative ways to utilise advertising that you probably already have in place, as well as additional options you might also want to consider.
[continue reading…]Online use and shopping are getting increasingly popular, with consumers flocking to the internet rather than the high street. As the popularity of online shopping grows, businesses need to get online. You can either create an e-commerce website to be an addition to your existing business, helping to increase revenue, or you can start an online business from scratch. We have created this guide for those looking to start an online business in the UK.
[continue reading…]Christmas sales are crucial in the success of a business and is the key period of the year that determines the overall profit margin for the year, so it is vital to implement a strong business and marketing plan for the festive season to make sure that your business will continue to grow and thrive into the New Year.
[continue reading…]There are many reasons why people want to get into the street food industry. For most people, it’s the fact that they can cook their own delicious food, be their own boss, change location whenever they want, and it’s not too expensive to start up. You can work cooking your own food, watch peoples’ faces when they take a bite out of your culinary speciality and make a living from your own talent.
Participating in seasonal events such as Halloween can help you be festive and have fun, while promoting your business through spooky marketing ideas. Doing something out of the ordinary like dressing up in Halloween costumes will make you noticeable and attract attention and customers. People are more likely to spend on ‘special occasions’ so celebrating Halloween can definitely help you increase those sales.
In the business world today, the competition is becoming more serious. This is why it is crucial for business owners to pay attention to the latest trends to get ahead, especially for small businesses. Getting ahead means accessing new knowledge, skills, resources, and tools. And you can only learn these things when you break away from your comfort zone.
Social media can play a huge role in increasing the reach of your brand and business. Businesses of all sizes have taken advantage of what social media can offer, which is the direct connection with consumers worldwide. Social media is a prominent part of today’s society, it is widely used and most people use social media platforms on a daily basis, from tweeting about the latest political turmoil to posting a picture of an aesthetically pleasing hot chocolate on Instagram.
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Let’s face it. Small businesses don’t have big budgets to work with (unless you’re lucky enough to secure an angel investor – keep those fingers crossed!). For the rest of us, we need to find ways of streamlining business processes and promoting growth with limited capital. The good news is, these days it’s completely possible to grow your business on a limited budget. How? Harnessing the power of technology.
Event marketing is growing in importance for small businesses. The time to jump aboard this marketing trend is now. As an event offers opportunities for prospective customers to interact with a brand, it’s crucial to make sure it’s memorable for all those participating.
If you’re a business owner attempting to expand your brand and client base, millennials can be an attractive choice. It can be difficult to figure out how to start appealing to this new base. Even precise timelines for millennials are hard to pin down, but the general understanding is that the youngest of them are finishing college and the oldest are approaching 40 years of age. Thankfully, pinning down their tastes have been a bit easier than pinning down their age demographic.
Reviews can be an important part of attracting new customers for small businesses, and most consumers now utilise reviews and ratings to give them guidance on whether or not to use the services or products on offer.
Digital Marketing: simple or complex? Broken down, the principals, the channels and the objectives are pretty straightforward. Designing the right strategy, however, is where things become a little obtuse. All channels need to work in conjunction, and require constant attention, while your tactics need to evolve as your data does. On all channels, knowing and understanding your audience is essential.
