Small businesses succeed or fail based on their marketing decisions. The big fish are out there in everyone’s face. To gain the same level of brand recognition, you have to be front-of-mind at all times. One of the easiest and most cost-effective ways to do that is with a smart email strategy—or several.
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Due to its ability to create a connection with the audience, television marketing is quite effective, even in a world that seems to be dominated by digital marketing. Since television marketing tends to be more expensive than other types of marketing, though, it’s important to do it effectively. With the right strategies in place before, during, and after your marketing campaign, your company will be well on its way toward exceptional success.
[continue reading…]The more links your website gets from reputable sources, the higher it ranks on search engines like Google. Backlinks, inner links, external links, and link building all pertain to the process of having third-party websites link back to your site. In this article, we’ll show you how to earn these backlinks without the need to spend money like you would on PPC marketing.
[continue reading…]Every small business wants success, but achieving this goal can be challenging and demanding. The good news is that there are ways to capture your audience’s attention and assist them on their journey to find your products. There are plenty of eCommerce strategies that can help you impress customers enough so that they come back for more products and services.
[continue reading…]Influencer marketing is no longer just an optional strategy to help you get a few more followers. Over the past few years, it has proven to be an effective way to significantly improve brand awareness.
[continue reading…]As businesses start opening up again in the UK, many small companies are asking themselves the same question: “How to really get my business going after three months of hardship?”
[continue reading…]Do you remember the time when our main worry was the dreaded B word? Deal or no deal? Then everything changed as Covid-19 challenged us in a dramatic way. Over the last few weeks, many small businesses have been taking on the challenge: making provision for team members working from home; analysing the various forms of government help and evaluating how best it can be applied in our individual organisations; projecting the immediate and the longer-term financial impacts. Simultaneously, we’ve had new plates to spin at home as we home school or do online shopping for elderly relatives etc.
[continue reading…]If you are thinking of starting a business and don’t have huge investment funds then there are still plenty of startup business ideas for you to consider. There are certain elements that come into play when starting a small business that could reduce the costs of starting up significantly. From working at home to needing minimal equipment, it doesn’t have to cost large sums of money to get started.
A study has shown that many talented professionals are using search engines such as Google to look for work. This means that you can use SEO to attract the best talent available. As a result, you may be able to reduce the time, effort and costs involved in acquiring the top talent.
[continue reading…]Christmas sales are crucial in the success of a business and is the key period of the year that determines the overall profit margin for the year, so it is vital to implement a strong business and marketing plan for the festive season to make sure that your business will continue to grow and thrive into the New Year.
[continue reading…]Starting and running a successful luxury brand business can take multiple sources of funding. In his success story, Mathew Cule from CuleM Watches tells all about his inspiration and how he went about creating and running a luxury brand.
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Participating in seasonal events such as Halloween can help you be festive and have fun, while promoting your business through spooky marketing ideas. Doing something out of the ordinary like dressing up in Halloween costumes will make you noticeable and attract attention and customers. People are more likely to spend on ‘special occasions’ so celebrating Halloween can definitely help you increase those sales.
You have worked so hard to come up with a good business idea and implement it. You have licensed it and got all the necessary documentation. You went ahead to hire and train staff to help you. You are offering the best products and services in your region, but if you don’t market your brand, making sales might be complicated for you.
Sophie Hainsworth, Co-founder of LoyalFree, features in our latest success story to discuss everything from the inspiration for their app business to the process of developing it.
Event marketing is growing in importance for small businesses. The time to jump aboard this marketing trend is now. As an event offers opportunities for prospective customers to interact with a brand, it’s crucial to make sure it’s memorable for all those participating.
Anyone who is looking to bring extra attention to their website in this day and age has to work hard to promote it especially if you are a business owner.
“Don’t start a company unless it’s an obsession and something you love. If you have an exit strategy, it’s not an obsession” – said Marc Cuban, a well-known American entrepreneur. Running a startup is much harder than many aspiring entrepreneurs could have imagined. You might have difficulties in different spheres including communication, project management, marketing, and sales. Thus, it is important to ensure that you are well prepared and equipped with reliable tools to handle such activities.
Every time you create content for an email campaign, a landing page or an advertisement, you want the copy to be powerful enough to convert visitors to sales. Our detailed guide for small business owners covers seven ways to create content that has a bottom-line impact and generates more leads.
Digital Marketing: simple or complex? Broken down, the principals, the channels and the objectives are pretty straightforward. Designing the right strategy, however, is where things become a little obtuse. All channels need to work in conjunction, and require constant attention, while your tactics need to evolve as your data does. On all channels, knowing and understanding your audience is essential.
Whatever your size or sector, standing out online is harder than it’s ever been before. With so much competition, you need to make sure your branding is perfect. It needs to completely reflect who you are as a business and attract the attention of your target audience.
