Strong advertising is perhaps the most powerful feature of any successful marketing campaign. Advertising is where a business makes itself seen to the world, and is how the majority of customers and clients will first interact with a brand. After all, customers can only be drawn to a company once they know it exists!
[continue reading…]small business marketing
Small businesses succeed or fail based on their marketing decisions. The big fish are out there in everyone’s face. To gain the same level of brand recognition, you have to be front-of-mind at all times. One of the easiest and most cost-effective ways to do that is with a smart email strategy—or several.
[continue reading…]Due to its ability to create a connection with the audience, television marketing is quite effective, even in a world that seems to be dominated by digital marketing. Since television marketing tends to be more expensive than other types of marketing, though, it’s important to do it effectively. With the right strategies in place before, during, and after your marketing campaign, your company will be well on its way toward exceptional success.
[continue reading…]Instagram is a powerful platform for businesses to connect with customers and influencers to create empires. Over the past five years, this platform has evolved to add more features, variability, and complexity.
[continue reading…]A strong direct marketing strategy can often be found at the forefront of business-to-business marketing campaigns, helping companies to advertise their services toward their predefined audience and get ahead of their competitors through the use of popular mediums like email and telemarketing. However, with marketing techniques developing and becoming more advanced over the years, is direct marketing still the best way for B2B companies to advertise their services to their customer base?
[continue reading…]Influencer marketing is no longer just an optional strategy to help you get a few more followers. Over the past few years, it has proven to be an effective way to significantly improve brand awareness.
[continue reading…]Every SMB must make an extra effort when it comes to competing in the online market. The main reason is that the market itself is oversaturated with large companies with large budgets, which makes the competition fiercer than ever.
[continue reading…]If the current situation has taught us one thing, it’s that businesses can no longer afford not to think online-first. While many large organisations are struggling to weather the storm, small businesses are facing the same problems with the additional challenge of limited resources – both in terms of finances and people.
[continue reading…]Planning and implementing an SEO campaign can seem like a challenging undertaking. Fortunately, with the right tools and advice from SEO experts, your website can reach the top of Google’s search results pages.
[continue reading…]If your company is ready to grow, or you just want to improve your marketing strategy, there are several innovative ways to utilise advertising that you probably already have in place, as well as additional options you might also want to consider.
[continue reading…]A study has shown that many talented professionals are using search engines such as Google to look for work. This means that you can use SEO to attract the best talent available. As a result, you may be able to reduce the time, effort and costs involved in acquiring the top talent.
[continue reading…]Social media influencers are an increasingly prevalent force in the world of digital marketing. With influencers impacting buying decisions across a broad range of different industries, more and more brands are looking to build valuable partnerships with social personalities.
You have worked so hard to come up with a good business idea and implement it. You have licensed it and got all the necessary documentation. You went ahead to hire and train staff to help you. You are offering the best products and services in your region, but if you don’t market your brand, making sales might be complicated for you.
Whether you are a small business or a big one, business trade shows are the perfect opportunity for your company to showcase what they do best. However, a lot of work needs to be put into making your trade show attendance successful for your business.
Affiliate marketing refers to a marketing channel wherein partnerships are built to promote a product, a store, or a service. Moreover, affiliate marketing involves offering revenue on a profit-sharing basis. Affiliate management, on the other hand, refers to the process of making the affiliate channel work.
In addition to great product quality and superb customer service, there’s one more factor that is making quite an impact on eCommerce business these days. Online reviews. Apparently, online shoppers increasingly rely on them to make purchasing decisions, so disregarding the importance of managing the online reputation has become a sure-fire way to fail as a business. Well, it hardly comes as a surprise (just remember the last time you searched for reviews) because online testimonials help shoppers to make better decisions.
Owners of small businesses know that overcoming obstacles is part of the job. You simply don’t have the resources that your long-established large competitors have or their market dominance.
In small business, getting your name out there is often one of the most difficult tasks. With lower margins and fewer employees, marketing strategically is increasingly important to the success of your business. That means utilising social media to its fullest potential, and sometimes in unexpected ways. As a small business owner, you know that Facebook and Instagram are essentials at this point. However, there is another social media channel with engaged users who are receptive to brand discovery: Pinterest.
There are probably a few people who still doubt the power of social media. Long gone are the days where we’d log on to simply keep in contact with those closest to us; social networks have now developed to a point where we can shop, stream and even report a crime, all without closing an app.
The digital marketing world can no longer afford to ignore podcasts as a platform since the rest of the world definitely isn’t. If the world’s podcast episodes were the citizens of a nation, it would sit somewhere between Malaysia and Mozambique, with over 28 million people and rising. A country of podcast listeners though would number somewhere between Indonesia and the United States. Nearly two-thirds of South Koreans, half of Americans, a third of Australians, and a fifth of Germans, and many other portions of other countries all reporting having listened to a podcast in the last month.
